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Stacy Mitchell

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Why We Can't Counter Corporate Power by Being Better Shoppers

Posted: 12/14/2012 4:41 pm

I recently gave a TEDx talk that looks at one of the more pressing challenges of our time: How do we wrest control of our economy back from giant corporations?

The statistics are stunning: Four big banks dominate our banking system. Agribusiness giants monopolize food production. Walmart captures $1 of every $4 Americans spend on groceries. One company, Amazon, accounts for over one-third of everything we buy online.

The good news is that many Americans are beginning to question the wisdom of letting a few companies run everything. They are changing where they shop, what they buy, and where they bank. And they are making a difference: Since 2004, the number of farmers markets has doubled. More than 1,000 neighborhood grocers have sprouted up. Nearly 500 new independent bookstores have opened. Long-vacant factory buildings are filling up with small-scale brewers and clothing makers. And over 600,000 people have moved from big banks to local banks and credit unions.

But -- and here's the bad news -- as remarkable as these trends are, they are unlikely to amount to more than an interesting side-note on the margins of the economy if the only way we confront corporate power is by trying to be better consumers.

Choosing independent businesses and local financial institutions is a great idea. But a purely consumer-oriented response won't get us where we need to go, in part because it fails to fully grapple with how we got here in the first place.

For a long time, the story of how big companies grew so dominant was, basically: bigger is better. It's more efficient, more productive, better performing. But, as I explain in the talk, when you pull back the curtain and really begin to look at the evidence, you find that, in one sector after another, the case for bigness doesn't stand up. Many of today's dominant companies do not in fact deliver better outcomes, higher productivity, or even, in some cases, lower prices.

How, then, have they taken over so much of the economy? The answer is that they've used their size and political influence to hijack government and rig public policy to their own advantage. From the farm bill to banking regulations to state tax codes, the rules favor big corporations and undermine smaller, more sustainable businesses.

And that's why the "buy local" and "eat local" and "bank local" movements need to get much more political. Unless we change the underlying policies that shape our economy, big corporation are going to continue to gain ground.

Watch the talk:


Stacy Mitchell is a senior researcher with the Institute for Local Self-Reliance, where she directs initiatives on independent business and community banking. She is the author of Big-Box Swindle and also produces a popular monthly newsletter, the Hometown Advantage Bulletin.

 
 
 

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I recently gave a TEDx talk that looks at one of the more pressing challenges of our time: How do we wrest control of our economy back from giant corporations? The statistics are stunning: Four big...
I recently gave a TEDx talk that looks at one of the more pressing challenges of our time: How do we wrest control of our economy back from giant corporations? The statistics are stunning: Four big...
 
 
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04:20 PM on 12/18/2012
It might not help overall but it certainly doesn't hurt. Everyone doesn't have to do it for it to have an effect. In the end, companies must provide products that people are willing to buy. Even a relatively small percentage of people refusing to do business with them hurts their bottom line. And even if it is never enough people to stop them from doing what they're doing, at least you'll be able to say honestly and with pride that you didn't keep feeding the monsters. And that is worth something all by itself.
09:57 PM on 12/18/2012
For example, Mexican consumers would rather buy Coke and Pepsi, made with cane sugar rather than with high fructose corn syrup. The soda companies were forced to drop high fructose corn syrup in favor of cane sugar,from their formula so that they could sell in Mexico. Not that the sugar formula is any better for you, but the point I'm making is that consumers will vote with their $$$, and huge companies like Coke will change,
01:19 PM on 12/15/2012
Stop shopping. Stop being a consuming fool. Bank at small banks or credit unions. Barter services with your friends, relatives and neighbors. Get off the grid. Reuse and repair. Big government is a problem because it serves corporations, not us. They are in a partnership to make us all impoverished serfs who don't know how to fend for ourselves.
12:51 PM on 12/15/2012
“over 600,000 people have moved from big banks to local banks and credit unions”

Are those 600,000 people telling all their friends about how much better their new banks are than the big banks that they left? There are about 400 million chequing and savings accounts in the US; so 600,000 accounts would be about 0.15% of the total (or 0.3% if they moved 2 accounts each). If even 20% of accounts had been moved by “better shoppers” for banking services; then the impact would be enormous.
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04:21 PM on 12/15/2012
You bet. My family all pulled their accounts out of big banks in favor of our local credit union. When I started a new company and told the other employees where we had our business accounts and why, three other people started using our credit union, too. Heck, some of the employees even joined the union local!
11:50 AM on 12/15/2012
Why are there no comments? Do people just not care about this, or not believe it is true. We don't really have a problem with big government anywhere near the problem that we have with big corporations destroying local economies. Just look at the data on wages for working class Americans. It has been stagnant for decades. Much of the reason is in the fact that we spend all our money in places where it just gets shipped off to some corporate office for distribution to stockholders nowhere near our locale. This nearly one-way flow of money out is slowly destroying small communities all over the country, and reducing those that aren't destroyed to standards of living that we all thought were no longer possible in a country with this much wealth. And yet we keep going to Walmart because of the low prices at a cost that average Americans don't even begin to understand. Bigger is better is going to eventually turn into a nightmare for us all, I'm afraid.