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Stanley Hainsworth
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Stanley Hainsworth, Tether, Founder and CCO, Tether.
The creative, cross-discipline studio that masterminds brand-to-consumer love affairs.

Entries by Stanley Hainsworth

A Dear John Letter to the Speaker of the House

(0) Comments | Posted November 10, 2014 | 8:44 AM

Dear John,

In my line of work, the way we talk about something can make the difference between building a successful brand and losing market share. No small thing, it's pretty much corporate survival. In the ad world, there is, what could politely be called, a cheap trick. This is...

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Service for a Song

(0) Comments | Posted August 28, 2014 | 3:50 PM

I dreaded picking up the phone.

Even in this service-driven world of ask and ye shall be given, the role of supplicant has never fit me well. But I needed to change an airline reservation. And that simple task would require me to forfeit some precious time dealing with...

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When In Doubt, Slap Another Logo On It

(0) Comments | Posted June 17, 2014 | 12:30 PM

We are a branded society, swimming in an infinite sea of logos. We eat, drink, wear and, yes, even breathe practically every waking hour in an ubiquitous logosphere. The organizational icon has become the art form de rigueur for anyone hawking a product or service capable of making our all...

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Empty Vessels

(0) Comments | Posted May 19, 2014 | 2:42 PM

The title President of the United States of America--easily one of the most respected honorifics ever, synonymous with most powerful leader in the world--was intended to belittle (or at least humble) its holder. In the hallowed halls of our nascent political system, architects of our democracy sought to limit George...

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If It's 3 PM, It's Time for Push-Ups

(8) Comments | Posted August 12, 2013 | 6:47 PM

I live in Seattle, Washington, stimulant headquarters of the Americas. Coffee is king. There is a coffee shop on almost every corner. And in between there's anything from soda to energy shots to chocolate to keep you alert.

But, every day at 3 p.m. PST in our Tether...

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If Brands Were Shoes

(0) Comments | Posted July 31, 2013 | 4:17 PM

Brands are like people.

So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

What you put on your feet says a lot about the way you want to portray yourself to others. (Even if it's the...

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The Art Direction of Controversy: Tsarnaev on the Rolling Stone Cover

(9) Comments | Posted July 24, 2013 | 10:19 PM

When you work your dream job, you're certain to have specific goals for your career. An architect may wax poetic about the day they'll design a skyscraper that plays amidst the stars. A musician dreams of performing on the stage of Carnegie Hall. As a designer, you might aim to...

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Revitalizing Our Historic Areas: Seattle's Pioneer Square

(0) Comments | Posted July 12, 2013 | 2:25 PM

Historically, cities exist in a state of flux, organisms in constant state of gentrification and denigration. One of the most visible case studies is Detroit. Once a manufacturing mecca, the city now stands in a strained state of indecision torn between the abandoned, crumbling historic buildings and small pockets of...

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Life is a Journey, Not a Destination

(0) Comments | Posted May 30, 2013 | 6:13 PM

I get inspired by the simplest things. It's the joy and challenge of looking at the world with childlike eyes -- eager to capture whatever is in front of them. It can certainly be a studied and practiced approach but most times it is an inadvertent mini-adventure. I was walking...

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What's Your Brand Promise?

(4) Comments | Posted April 5, 2013 | 3:20 PM

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place. The brands that are most successful have been...

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A Brand as a Person, a Person as a Brand

(0) Comments | Posted March 22, 2013 | 5:40 PM

I was born in a small town in Western Kentucky, right between Possum Trot and Monkey's Eyebrow. Growing up in a small town taught me a few things:

  1. a yearning, and then appreciation, for multiple retail options

  2. the way you look and act accrues into who you are...

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Sequester: The Prisoners Have Become the Guards

(9) Comments | Posted March 14, 2013 | 6:34 PM

There's a moment in the movie My Dinner With Andre where the director, Andre Gregory, is telling of how New York City of the '80s had become the perfect prison, where the prisoners have become their own guards. "I think that New York is the new ... prison ... where...

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Make More of Your Own Stuff

(0) Comments | Posted March 5, 2013 | 8:08 AM

We live in a culture of conspicuous consumption in the United States. You can buy anything you want. At any time. When I moved back to the states after living in Denmark for some years, I was shocked at the reminder of the choices we have -- 50 types of...

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Time Is Expendable/Expandable

(0) Comments | Posted March 4, 2013 | 12:03 PM

I'm like a lot of us. Too busy, with too much to do, with not enough time. I have always had this dream of adding more hours to my day.

Now, I know that I can only have 24 hours just like everyone else, but I came upon a...

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Strategy Wins Super Bowls -- Winning Gatorade Dunks Require That, Too

(3) Comments | Posted January 29, 2013 | 7:19 PM

2013-01-23-02_leadin_image.jpg

Whether it’s the San Francisco 49ers or the Baltimore Ravens winning Superbowl XLVII, one thing’s for sure—the famous Gatorade shower of the winning coach is going to take a bit of planning, too.

The iconic celebration began when Jim Burt and Harry Carson...

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