Project Green Search, the first-ever green model competition, has a winner! Rachel Avalon hails from Los Angeles, California, and beat out over 130 other serious contenders for her new title as Green It Girl (read more about Rachel and her plans here). But before the winner was chosen,...

From 125+ entries into the Project Green Search Model Competition, a top 10 have been picked to go to Los Angeles for the November 6th crowning of the new Green It Girl. Now I (and the other PGS judges) have an even tougher job; crowning a winner from...

Almost two years ago, I wrote about here about how the next generation was going to be pissed off at us for our environmental negligence and overall lack of action-taking on climate change and species extinction. Well, I was wrong.

The kids that are coming of age now (Generation...

Having covered ecofashion designers for four years now on my blog and having written a book discussing ways to live green (including supporting ecofashion), I was interested and excited to attend the "Is the Future of Fashion Green" discussion recently held at SoHo House in association with...

A friend and LL Cool J

Last night the second annual Fashion Pays it Forward party honored those in the fashion industry who have made a difference through charitable works. Originally begun to help assist victims of Hurricanes Rita and Katrina, the nonprofit...

Reed Doyle, the head of global strategic sourcing for Seventh Generation, put it simply: "People don't want to own and maintain cars, they want a way to get from point A to point B."

Reed and I were chatting prior to a tour of Seventh Gen's Burlington, Vermont...

When I first started driving 15 years ago, I had it out for Exxon. I had seen the oil-covered birds from the Valdez oil spill in Alaska and had cried for the sad-eyed seals who were hosed down by volunteers. For years -- at least a decade -- I refused...

*OK, it's fishy sex (and I don't mean the kind you have with your ex when you've had six ''Pacific Sunset" martinis, but actual sex between fish and crustaceans).

If you haven't seen the creatively off-balance and weirdly sexy show, Green Porno, stop now and go check out

Just the other day, my friend and colleague Michael d'Estries (who runs the celebulicious Ecorazzi, and also Groovy Green, and also Ecorattle ) started a new site, Veg Daily (which he runs with partner Michael Dudell who is an eight-years-and-going strong vegetarian). Michael made the switch...

These days, almost every auto company promotes the greenness of its fleet one way or another.  Some tout their clean emissions , others high miles per gallon, and a few even mention the recyclability of their vehicles.  And while...

Summer Rayne Oakes' own life is a study in how to make ethical choices work in the real world. She's a model (for ecofriendly fashion labels), environmental activist, and resident expert on Discovery Channel's Planet Green- jobs which challenge both body and mind, so she knows what...

Like many other little girls who grew up with a love of animals and a talent for swimming, I wanted to be a marine biologist; what could be better than a day filled with swimming, snorkeling, diving, and playing with sea creatures? (hmmm...still a good question!) Though I started studying...

Loved this piece in the NYTimes about our new President's style; it's kind of an intimate look at the day-to-day life of our new POTUS and how different from Bush he really is. I picked out a few clues from the piece about his eco-cred. Just like most Americans,...

Strength doesn't lie in numbers, strength doesn't lie in wealth, strength lies in nights of peaceful slumbers so when you wake up, WAKE UP!

-Maria von Trapp, The Sound of Music

As a blogger, author, editor, ecofashion stylist, and all-around...

Have you seen the cotton ad below?

I've found it in lots of mainstream mags like Lucky, Marie Claire, etc. and it's total B.S. It's basically asserting that because it's a 'natural' fiber (ie. it grows from the ground), cotton is green, or environmentally friendly. Nothing...

This movie from the 1950's shows Disney's "House of the Future" which is totally kitted out in plastic EVERYthing. Ironic that here I am from 2008 writing about how to get plastic out of my life!

So you have a car, and not only do you feel a wee bit of carbon footprint guilt every time you start the engine, you just plain can't afford $71 a pop to fill up the tank. But for whatever reason, you can't quite give that fossil fuel fiend sitting...

Lately, I've been frustrated. Many of the people I interact with on a regular basis (from marketers and advertisers to politicians) take if for granted that environmentalism, or the 'green trend,' or the powerful acronym LOHAS-- call it whatever you want-- is a women's issue.

Perhaps this is...

One of the first lessons we teach kids is to share, so you'd think our grown-up society would be all about give and take. In our super-consumer culture though, we're all convinced by companies that we each need our own versions of everything. But do we? Maybe sharing is one...

Hey, you, on your Crackberry! You know those fun gadgets that we all love sooooo much? Not only that PDA in your sweaty palm, but also mobile phones, iPods, laptops, GPS's, and their buzzy, addictive ilk? Well, they're not so good for the planet. They create tons of ewaste...