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Stefan Deeran
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Entries by Stefan Deeran

The Benefits of Licensed Content for Curation

(0) Comments | Posted June 17, 2013 | 12:12 PM

A version of this post first appeared on the Bureau, NewsCred's content marketing news portal.

Today's top digital marketers know that they need compelling third-party content to keep their audiences engaged on their owned and operated sites as well as their social channels. But getting the right content...

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What is Social Media Content Curation?

(1) Comments | Posted June 5, 2013 | 7:47 PM

A version of this post was first published on the Bureau, NewsCred's content industry news portal.

As a digital marketer, you've spent the last few years building up your follower base on social media platforms like Facebook, Twitter and LinkedIn. Now that you've got thousands (or even millions!)...

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Four Myths About Content Syndication

(0) Comments | Posted May 7, 2013 | 12:49 PM

A version of this article was first published on the Bureau, NewsCred's blog.

As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to...

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Content Marketing 101: Auditing Your Digital Assets

(1) Comments | Posted April 17, 2013 | 1:37 PM

A version of this post was first published on the Bureau, NewsCred's blog on content marketing.

If you work in the media or advertising business, you've probably heard about the rise of "content marketing" and "native advertising." Recent research by the Content Marketing Institute found over...

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GOP Sen. Snowe Shows Support for Public Health Plan

(0) Comments | Posted May 21, 2009 | 5:32 PM

Are Republicans coming around to the idea of a public health care plan? Maine's moderate GOP Senator Olympia Snowe recently signaled her support.

From the Exception Magazine, an editorial by Ali Vander Zanden , a healthcare organizer at the Maine People's Alliance:

Thanks are due...

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The Struggles of Unemployed Iraq Vets

(0) Comments | Posted April 8, 2009 | 12:33 PM

For all of the "Support Our Troops" rhetoric, we still need a national conversation about how we treat American troops once they return to civilian life.

I thought this piece by Cole England, a Maine native and former Specialist in the US Army, would be of interest to readers...

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Liberals Try to Counter Conservatives on Twitter

(0) Comments | Posted January 30, 2009 | 5:16 PM

This story was originally published in The Exception, Maine's premier online news organization.

Given the fundraising success of the Obama campaign and the reach of the liberal blogoshere, many people assume progressives have the advantage when it comes to harnessing new media tools for political organizing.

But there is...

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Millions of Green Jobs?

(7) Comments | Posted January 28, 2009 | 3:46 PM

This story originally appeared in the Exception Magazine, Maine's premier online news organization.

Throughout the U.S. presidential campaign, the Democratic candidates tried to top each other with promises of green jobs that would revitalize broken economies in the heartland and get America off of foreign oil. Because green...

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Bad Apples

(2) Comments | Posted January 15, 2009 | 5:59 PM

This article also appeared in the Exception.

Apple's Board of Directors, which counts Al Gore as a member, has released a proxy statement to the Securities and Exchange Commission opposing a shareholder proposal which would require the full disclosure of Apple's sustainability strategy and carbon footprint.

The shareholder proposal...

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No Revisionist History over Bush Regime

(0) Comments | Posted January 13, 2009 | 5:52 PM

This editorial originally appeared in The Exception Magazine. (http://exceptionmag.com/)

George W. Bush, 43rd President of the United States of America, has few accomplishments which will be viewed positively by historians. The President made the choice to invade both Iraq and Afghanistan and created an open-ended "War on Terror" after...

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Battling Media Bias

(2) Comments | Posted December 29, 2008 | 3:59 PM

A version of this article originally appeared in the Exception magazine and is republished with permission.

Bailout? Rescue Package? Corporate Welfare? How are we to know which terms used by the media are true...

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An Interview with Shabina Riaz, an MP in Pakistan

(1) Comments | Posted December 22, 2008 | 6:35 PM

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Shabina Riaz is a Parliamentarian in Pakistan's Provincial Assembly of the Punjab. Mrs. Riaz is a member of the majority Pakistan People's Party and just got elected as the Chairperson of Punjab's standing committee on "Women Development, Social Welfare, and Bait-ul-Maal".

In an...

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Stop the CSR Spin

(0) Comments | Posted December 15, 2008 | 12:32 PM

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A recent corporate social responsibility (CSR) ranking in Fortune magazine reveals one of the many inherent flaws in this burgeoning practice. Fortune, along with the CSR consulting firms AccountAbility, Csrnetwork and Asset4, came to the conclusion that BP and Royal Dutch Shell...

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Consider the Environmental Positions of Every Candidate on the Ballot

(4) Comments | Posted October 10, 2008 | 4:03 PM

Many Americans are going to participate in this year's presidential election for the first time. Now is our chance to help decide which direction our country should take and whether our economy will rebound stronger and greener than ever.

Voting for the top of the ticket is obviously important...

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Green PC Wars: HP vs. Apple vs. Dell

(1) Comments | Posted June 27, 2008 | 5:28 PM

When software giant Microsoft characterizes its environmental efforts as "still in the first inning," as its new Chief Environmental Strategist, Rob Bernard recently did, you know that the information technology industry (IT) has a long way to go towards becoming more sustainable.

Just think about the environmental cost...

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The Greening Of Hospitality Ultimately Means Green Jobs

(3) Comments | Posted June 20, 2008 | 2:17 PM

Perhaps no U.S. industry has taken sustainability as seriously as the hospitality sector. And I don't just mean those towel-reuse programs.

Hotels are serious about sustainability because their guests are demanding it. 75 percent of hotel visitors want green programs, according to the JD Powers Hotel Guest Satisfaction Survey....

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