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Stephanie Rawlings-Blake

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Baltimore's Latest Employment Efforts Start In The Neighborhoods

Posted: 08/03/2012 11:34 am

Every week, I meet individuals and families hit hard by the Great Recession. Recently, I met Bruce, a skilled laborer who lost a job that paid a living wage and who is now working a minimum-wage job to provide for his family. Too many times, he has been forced to choose between paying his utility bills or putting food on the table for his kids. His choices are heartbreaking -- and far too common.

Most of all, stories like Bruce's remind all of us of the role government and the community, together, have in linking people to good job opportunities. Unemployment and underemployment is a significant challenge-especially as we continue to adjust to what some people are calling "the new normal." This new economic climate requires us to change the way we think about job training, and in Baltimore we are taking a new approach.

While lowering the unemployment rate is certainly urgent, it is essential to recognize that preparing America's workforce for sustainable careers is the best way to make a long-term difference. This year, despite a significant budget shortfall, our city is funding a new program to help unemployed or underemployed residents get the skills they need.

Baltimore City is establishing four new Community Job Hubs in neighborhoods identified as most in need, based on persistently-high unemployment rates. These hubs will provide residents with direct access to employment readiness tools, computer skills training, and information about current job opportunities.

Specific locations have been carefully selected with the collaboration of well-known community organizations to ensure that residents will be more likely to take advantage of these services. Anchored in trusted neighborhood facilities, the hubs will increase opportunity for residents. As we identify more funding and partners, we will establish hubs in additional neighborhoods.

Our new community-based hubs are an efficient and effective way to maximize limited financial resources while giving job-seekers the opportunity to learn the job skills that employers will require in the future.

At the Community Job Hubs, career development staff will assist job-seekers needing basic computer skills. By closing the digital divide -- a barrier that has hampered many long-term unemployed or underemployed residents in Baltimore's high-poverty communities -- the Community Job Hubs will allow residents to choose career tracks that will lead to sustainable careers.

Consider this: most job applications these days are electronic, and those who lack basic computer literacy skills are at a major disadvantage when seeking employment. The hubs will bring necessary technology-based resources to neighborhoods, giving job-seekers access to online tools so they can develop their individual career pathways through the use of powerful job search engines and online resources to create effective resumes and cover letters.

Each hub will offer free classes, taught by professional technology trainers, to prepare residents for 21st century jobs. These basic through advanced-level classes will offer professional coursework that can be accessed through any Internet-enabled computer for independent study. Job-seekers will also have the opportunity to earn certifications that recognize their computer skills and knowledge, which can add value to their job search.

Any long-term increase in Baltimore's employment rate can only be achieved with the productive collaboration of the city's pillars of economic growth, such as healthcare, education and research, tourism, sustainable energy, and our port. We are working closely with these sectors, as well as local community colleges, to forge partnerships that align the skills of Baltimore's workforce with the needs of Baltimore's employers.

Community-based workforce development services are the wave of the future, and strong partnerships among all stakeholders-higher education, business, government, and local communities-are necessary for the project's success. To this end, we are creating a Workforce Partner Network, comprised of these key partners, to ensure that staff and volunteers have the training necessary to stay current with the cutting-edge workforce development tools at our Community Job Hubs.

This targeted strategy of Baltimore's new Community Job Hubs ensures that we reach those most in need of employment services. By bridging the digital divide, Baltimore residents like access to the tools they need to be successful in the 21st century.

Stephanie Rawlings-Blake is the mayor of Baltimore. Her e-mail is mayor@baltimorecity.gov. Twitter: @MayorSRB.

 

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Every week, I meet individuals and families hit hard by the Great Recession. Recently, I met Bruce, a skilled laborer who lost a job that paid a living wage and who is now working a minimum-wage job t...
Every week, I meet individuals and families hit hard by the Great Recession. Recently, I met Bruce, a skilled laborer who lost a job that paid a living wage and who is now working a minimum-wage job t...
 
 
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06:00 PM on 08/03/2012
I lived in Baltimore until 2010, and I hope to return there and make it my home again next year. It's a wonderful, vibrant city, and Mayor Rawlings-Blake's efforts -- and those of the city administration and partners -- to increase the skills of the city's residents are laudable. It will take a multi-pronged approach, however, to decrease un- and under-employment. I hope Mayor Rawlings-Blake and her administration are working to attract additional corporations to the area, and particularly, to make the business climate especially friendly to medium and small-sized businesses. Best of luck, Charm City! Hope to see you soon.
05:53 PM on 08/03/2012
Trying to help people find jobs that don't exist seems useless. I wonder whether there is such a thing as a "sustainable career". There are many college grads and other skilled people who can't find work because there's insufficient demand, or those jobs have been outsourced. For those who are unskilled, there is even less hope. There are lots of solutions out there, but they all depend on resources that are in the hands of a few. I think this "partnership" has to involve those corporations that are sitting on trillions in cash. They could easily create training programs tailored to their business needs and pay people modest wages to give them an opportunity to work toward a better paying job. They could also set up day care for the kids. The incentive for that could be a tax deduction. And what about the public education and adult programs that are being cut back? We can't get funding unless the Federal Government steps in to cover state and local shortfalls, and there's no chance of that happening as long as Republicans in Congress have filibuster power and the Democrats are wrongly concerned about deficits. The Mayor of Baltimore seems to be a genuinely caring person and I don't envy her job, but a lot of other elected officials are downright rotten IMO. And the elites who benefit most from our unregulated capitalist system are so greedy, they don't care if our people starve.