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Stephanie Risa Stein

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Where the "Billionaire Giving Pledge" Meets the Rest of Us

Posted: 08/09/10 03:40 PM ET

By now, I am sure you have heard about the Giving Pledge. Warren Buffett and Bill Gates, along with 38 other billionaires, have set a remarkable example for mankind. Making a commitment to donate half of their fortunes to charity is more than admirable, and beautifully exemplifies what positive things people can do for the world with their hard-earned money.

Many of the wealthy elite who have taken the pledge have been active in philanthropy long before this, and rightly so. Because of their financial success, these billionaire families have a unique opportunity, some would say even an obligation and responsibility, to give back to their communities and help those less fortunate. But what about the rest of us? I am sure there are individuals who, upon hearing about the Giving Pledge, figure the world's pressing issues are now being taken care of by the rich and therefore, they are absolved of responsibility. Surely this is not the case.

This exciting and unprecedented initiative begs the question, can the Giving Pledge be translated to the masses? Charitable giving is a basic value for everyone, not only for the wealthy. But how can ordinary people involve themselves in a meaningful way? Since most people are not billionaires or even millionaires, for that matter, how can we, as a society, follow the Giving Pledge within the framework of what we can afford?

Think micro, not macro, and embrace the small donations. Even what may seem like a minimal gift to one person may be a significant percentage of income for someone else. No matter how large or small the donation, if it is put to good use by a nonprofit organization, important things can be accomplished. Even a small contribution can make a big impact on someone in need. Our mantra at Philanthropic Capital Advisors is, "You always get more than you give." Research shows that making a donation of even just $1, volunteering your time or simply doing a good deed that touches another person's life in a positive way, can be as beneficial to your heart and soul as it is for the actual recipient. The simple act of giving, whether of money or time, is in itself a rewarding experience.

"We do not have to be super rich to participate in philanthropy," says Eli Shaharabany, an expert in global fundraising and family foundation management. "Today, with the interconnectedness of the world through the Internet and technology, every dollar is part of a bigger campaign and each person can make a tremendous difference." The fundraising efforts in response to the tragedies in Haiti and Chile earlier this year showcased the potential of "e-giving", with its use of text messaging, YouTube videos and Facebook applications. These modern innovations are a powerful way to rally donors wherever they are, as well as to reach a growing number of younger givers, who have less dispensable income but who are just as passionate.

The power of the collective was also on display after the earthquake in Haiti when the entire world joined in to help -- through donations, humanitarian aid and efforts on the ground. The dramatic outpouring of support from across the globe was truly inspiring. People from all walks of life -- musicians, teachers, CEO's, farmers, actors, union workers, you name it -- all felt part of a global campaign regardless of whether they donated $1 or $100,000 or $1 million. Jane Smith from Main Street with her $10 gift felt the same sense of satisfaction as the famous singer and rich philanthropist who each gave a six-figure contribution.

So I am proposing a new effort that follows in the footsteps of the 40 billionaires, but scales it down for the rest of us. Let's call it the "Everyman Giving Pledge." (Or, for the women out there, the "Everywoman Giving Pledge.") Here's how it works: Make a pact with the people in your life to donate time or money to a worthy organization that you choose together. It will be more fun and effective if you do it as part of a group or social network. Engage your family and loved ones in the spirit of giving at whatever level is comfortable for you. Become a role model and lead the way to making philanthropy a tradition among your circle of friends, relatives and colleagues. Ask folks from your community, synagogue, church, workplace, golf and tennis club, children's school, book salon or weekly poker game, to sign on and join you for the "everyman" version of the giving pledge.

Regardless of the dollar figure, the new vision for philanthropy sees charity as an investment -- an investment in making the world a better place. Become part of something bigger than yourself, share what you have with others, show you care about our planet, influence the people in your life to do good...and give, give, give. Commit to donating $1, $10 or $100, or volunteering a few hours a month -- any amount of time or money that feels right for you. Do it in person or on Facebook -- wherever, with whomever. Just pledge to do it and then make it happen. You will be glad you did.

Stephanie Risa Stein is the Founder & Managing Director of Philanthropic Capital Advisors (PCA), a global management firm that specializes in venture philanthropy and charitable investments. Through her work with PCA, Stephanie brings family foundations, corporations, philanthropists and NGO's together to do good.

 

Follow Stephanie Risa Stein on Twitter: www.twitter.com/stephrstein

 
 
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02:46 PM on 08/15/2010
Enjoyed this post very much and totally agree with the idea of "Everyman Giving Pledge." I also strongly agree that ordinary people can make a huge difference in someone's life even with $1 donation! Think about it, now some AIDS vaccines cost only $0.20/day. Yet, I think that in order for any donation to be effective, there should be knowledge behind it. Knowledge of an issue/problem, but also knowledge of NGOs and of the most effecient ways of solving these problems.

In my blog I talk about how much easier it has become to make a change in someone's life today. Even if you don't have money, you can always volunteer, spread the word and inspire people who do have $$$.
Please, read and let me know what you think: http://littlemermaidfauxpas.blogspot.com/
03:20 PM on 08/11/2010
This is great! We wrote a similar article last week: http://ncgives.org/news/40-billionaires-and-counting...so-what-does-it-mean-for-north-carolina/
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ThePeoplesKey
Writer/General Disreputable Rogue
07:17 AM on 08/11/2010
If we lived in a TRUE representative democratic republic where the people had a voice in government equal to that of corporations and banks, the need to give either wouldn't exist or would be greatly reduced and easily mananged . . .
07:32 PM on 08/10/2010
Well, what if they (the millionaires) just stopped accumulating so much money and allow the ones that actually produce to have a decent salary and the Govs to redistribute wealth evenly... to the good of all?
we wouldn't need "charity" if every one gets their due
02:19 PM on 08/10/2010
To the author: fyi that is a misuse of the term "begs the question" which is a term used in logic where the premise and the proof are one in the same.

It does not mean "the question that naturally arises from the first statement"

Q: Why must rich people give to the poor?
A: Because they have money.

That begs the question.
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02:54 PM on 08/10/2010
And they already know how they are going to make it back, too...
01:22 PM on 08/10/2010
I love the idea of an Everyman Giving Pledge and would emphasize the importance of making the commitment with your family, friends, or co-workers. Check out the One Percent Foundation (www.onepercentfoundation.org), an organization that is quickly growing based on the premise that by making giving accessible, engaging, and meaningful, we can empower donors in their 20s and 30s to make an impact and have their voice heard. Individuals make a commitment to give at least 1% of their income and join a nationwide giving circle to collectively and democratically make substantial grants to innovative and effective organizations. Donors get in the habit of giving and are trained and educated to become lifelong strategic philanthropists.
It is great that Gates and Buffet are using The Giving Pledge to motivate billionaires to give large amounts. I think it is critical, however, that we don't abdicate our philanthropic responsibility and leave giving solely to the very rich. We, ordinary donors, can make an enormous impact if we act in concert and make smart giving decisions. If every American in their 20s and 30s gave 1% of their annual income, this would amount to ~$16 billion in donations every year. To put this in perspective, the Gates Foundation gave about $3 billion last year. By acting and giving collectively, we can meaningfully fund the organizations, ideas, and innovation that we care about and change the culture of philanthropy.
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texastrixie
I invented the internet.
08:16 AM on 08/11/2010
Here's the problem. No one knows what is going to happen to them in the next few years. Everyone, including the president, is making noises about cutting Social Security and Medicare. The GOP would like to end these programs completely. Young people have student loan debts of $10,000 to sometimes over $100,000. This debt has not translated into jobs for many of them. Everyone is worried about tomorrow because the yesterdays of the last 20 years for middle class Americans have not turned out good.

Some people can afford the 1% giving, and should. But many people are already using every penny, or near retirement and saving every penny. While I think a national ad campaign would be a good idea, I don't think now is the time to be putting the bite on your family or friends to coerce them into giving anything to anybody.

Most of us do not know the intimate details of our friends' and family's finances. It is unkind to be trying to guilt anyone else to give to charity since most of us don't know if the person is frequently eating pancakes for dinner (love pancakes but they are cheap).

At this time, I think one can only look inside and decide whether you can give or not. Other people's giving is their concern, not yours.
AlPal3
Had Enough? Vote Democratic
12:45 PM on 08/10/2010
What it teaches me is that too many people in the world have too much money, and too many don't have enough. I'm a true conservative capitalist who believes in the redistribution of wealth, as any true conservative does, so that we have a viable middle class. Otherwise, we have an oligarchy.
09:43 AM on 08/10/2010
Why dont they use that money to help people in the USA?

Why dont they use that money to HIRE UNEMPLOYED people in the USA?

Do they get some big tax cut if they give it away in another COUNTRY?

There is a catch I am sure,,,The RICH dont give away money for NOTHING..I am sure they will PROFIT from what they do...

............................................HIRE AMERICAN WORKERS.....................


Please SIGN this PETITION to help the UNEMPLOYED get JOBS


The Americans Want to Work Act (S.3706)

...http://www.change.org/petitions/view/the_americans_want_to_work_act_s3706


THANK YOU
09:06 AM on 08/10/2010
While I agree that all philanthropy of any size is beneficial both to the donor and to society as a whole, the Gates/Buffett Challenge is remarkable because of the commitment it demands. By saying that the rest of us should give "regardless of the dollar figure," you imply that the amount doesn't matter. But it does. It matters to the recipients and it arguably has a more transformative impact on the donors as well. This is a perfect opportunity for all of us to ask ourselves, "what kind of world do I want?" and "How can I make a significant contribution to creating it?" I would encourage you to inspire the bottom 99% of the wealth pyramid to aspire to a greater level of commitment for themselves and their world. The 1,011 on the Forbes list certainly have a great deal of money but they can't do it all!
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Blue Ayez
07:41 AM on 08/10/2010
That even billionaires will lie to get Warren Buffet off their backs?
06:01 PM on 08/09/2010
According to some research, the less wealthy are already more charitable than the super-rich: http://www.npr.org/templates/story/story.php?storyId=129068241
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Blue Ayez
07:43 AM on 08/10/2010
When you're poor you have empathy for others who are suffering as you do. It doesn't take imagination to understand how someone feels when they go hungry. You know, because you've been there.