More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Stephen M. Davidson

Stephen M. Davidson

GET UPDATES FROM Stephen M. Davidson
 

The Impossible Dream: Health Insurers Will Improve the Health Care System

Posted: 05/19/11 11:36 AM ET

The Times reported recently (Reed Abelson, Health Insurers Making Record Profits as Many Postpone Care, May 13, 2011) that "major health insurers are barreling into a third year of record profits." A major reason for their "success": utilization is down among their policy holders and, therefore, care providers are submitting fewer bills than expected. Policyholders did not suddenly become healthier, however. Instead, the cost-sharing required by the policies they can afford has become so burdensome that many deny themselves beneficial care.

Studies show patients have trouble differentiating between services they really need and those they can safely do without. As a result, many become sicker unnecessarily and require services they could have avoided if they had taken care of the condition before it became too serious to ignore. When that happens spending is higher than it would have been.

Despite their good fortune, insurers want approval for double-digit rate increases because "they expect costs to rebound." That's an easy one: we can consider higher rates when their profits abate. We might even feel better about it if, in the meantime, they stepped up to the plate to help make the health system better. Here is some background.

Our system relies on private health insurers. Until fairly recently, the system was dominated by the many not-for-profit Blue Cross and Blue Shield Plans, but now, many insurers are for-profit companies. Promoters of the insurance marketplace idea expected that, to attract customers, competing insurers would need to find ways to improve their offerings and lower their prices, and everyone would win. Unfortunately, that storybook notion never worked in practice. Instead, although insurer profits grew dramatically, so did the problems of rising costs, inadequate access, and declining quality of care.

Insurers' first goals are to make a profit and grow the value of their shares. Yet, to achieve them, they have only 3 ways to differentiate themselves in that marketplace: (1) they can influence who buys their policies, encouraging those likely to need fewer services and discouraging those likely to need more; (2) they can adjust benefits and coverage rules, usually by limiting the amount of services covered or increasing cost-sharing; and (3) they set prices.

When insurers succeed in spending less of their premium revenues on care, a secondary effect is to reduce provider income. That is, doctors, hospitals, and others lose cash needed to keep up with the latest developments, maintain and modernize their equipment and facilities, and invest in information technology. In other words, the health care delivery system continues to deteriorate as providers search for ways to make up the lost income. For example, they might diversify -- perhaps, to earn fees for participating in clinical trials (which can also create conflicts of interest). A side effect of that approach is to divert providers' attention from their patients' medical needs, thus eroding the quality of care, which already is unreliable enough.

Society's goals, on the other hand, are to "bend the cost curve," improve access, and avoid undermining quality further. That means changing utilization decisions made by patients and their doctors. The key to success in that regard lies in the second way that insurers can differentiate themselves, setting the rules for coverage. Here is what they should do to improve the system: (1) contract only with Accountable Care Organizations (ACOs) -- these are organizations of providers that take responsibility for meeting the care needs of patients who enroll with them -- and (2) pay them a risk-adjusted "capitation" rate for each patient who enrolls instead of a fee for each service provided.

If ACOs are paid for "taking care of patients" instead of for individual services, then, they can aggregate their capitation payments into a budget, and figure out the best way to use it to care for their patients. Here are three examples: (1) reach out to patients with chronic conditions to increase the chances that they obtain routine tests and their underlying condition does not get worse; (2) hire nurses to do home visits with bed-ridden chronically ill patients to avoid expensive hospitalizations by preventing bedsores and the infections that follow; and (3) invest in electronic medical records and decision support modules which provide primary care physicians with current information about patient conditions they don't see often.

Paying ACOs by capitation changes the incentives, which is central to increasing access, improving quality, and controlling costs. Yet, while forming ACOs and paying them by capitation are necessary steps, another critical ingredient is patience.

The reality is that behavior changes leading to new utilization patterns take time to achieve. But investor-owned insurers have no patience. Therefore, they will not create plans that would transition over time to a better societal reality. They understand incentives, but their time horizon is too short -- usually no longer than the next quarter. Yet, unless we make the investment, the only ways to keep expenditures under control are to induce patients to use fewer services. But that will undermine access and quality of care because, as we saw earlier, most patients don't know which services they can safely avoid and which they need to use.

Society's interest is clear and so is the path to get there. How bad do the problems need to get before we finally face the reality that investor-owned insurers do not want to be part of the solution?

Professor, Boston University School of Management and Author of Still Broken: Understanding the U.S. Healthcare System, (Stanford University Press, 2010.)

 
The Times reported recently (Reed Abelson, Health Insurers Making Record Profits as Many Postpone Care, May 13, 2011) that "major health insurers are barreling into a third year of record profits." A ...
The Times reported recently (Reed Abelson, Health Insurers Making Record Profits as Many Postpone Care, May 13, 2011) that "major health insurers are barreling into a third year of record profits." A ...
 
 
  • Comments
  • 25
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
This user has chosen to opt out of the Badges program
photo
parlimentMike
Don't settle for less evil, demand good
06:18 AM on 05/20/2011
They've been telling the same lie since Truman's time, and it's been working, why should they stop now?

We the People, are the most accepting population on the planet. We think being screwed by corporations make us stronger.
07:52 PM on 05/19/2011
Health insurance companies and profits, they go hand in hand. My premium for health insurance in over $4,000.00 a month. I'm working 2 jobs to pay for it and still not meeting the money needed for the premium. Change insurance companies, can't do that. It's called pre-existing conditions. I have a husband who is diabetic and a child with immunity system problems and one with severe asthma. My insurance company made huge profits last year...I wonder how they did that, oh yeah, people like me having to pay out huge bills. I wonder how much of my premiums went to the CEO for a bonus. Hate to think about that.
This user has chosen to opt out of the Badges program
05:55 PM on 05/19/2011
The greed of the insurance companies is the obvious problem and our current crisis has been created by the snowball effect their business model creates. A provider sets a price for a service and the private insurance companies tell them to pound sand and inform them they'll pay 60% of the tab. Next time around, the provider has upped the price so the insurance company's 60% policy will allow them to earn the amount they originally charged. It's a dance performed year after year after year and the end result is the highest health care costs in the world. Heaven help the uninsured who are on the hook for 100% of it. It's time to end the reign of big insurance.
07:28 PM on 05/19/2011
It's not greed and these companies are not your grandmother. You live corporate profit healthland.
It's about the money, not you!!
08:08 PM on 05/19/2011
Not only do they make an incredible amount of profit, but they encourage the primary care physician to not send to many of their policy holders to the hospital because of course that will cost them a lot of money, they do this by giving the Docs monthly cap payments on the whole instead of per patient, send to many patients to the hospital and watch them be assign to another more willing Doc that is in the network. Its disgusting.
04:07 PM on 05/19/2011
Health Care would be much less if they charged the individual what they could individually afford. Instead they charge the insurance companies. We have lost the liberty to earn a living wage. We have lost the liberty to sustain ourselves individually. Insurance is a fraud, just as unliberting wages is fraud. If you can't earn a profit individually, and you enlist others to assist, you must pay a Living Wage else you become the slave owner. Stop the slavery, Say Yes to a Living Wage!

Then, individuals would be in a position to afford health care individually. This position would afford us the opportunity to reform and restore our Health Care System. A Living Wage is a first step in returning liberties both to the patient and the doctor thereby ensuring a sustainable system for generations to come.
photo
RUKidding0
Freedom is Fundamental
05:46 PM on 05/19/2011
"From each according to his ability, to each according to his need." ring a bell for you?

You are now officially a Marxist. Get out of my country.
06:36 PM on 05/19/2011
Keep reading....

I. Nothing in society will belong to anyone, either as a personal possession or as capital goods, except the things for which the person has immediate use, for either his needs, his pleasures, or his daily work.
II. Every citizen will be a public man, sustained by, supported by, and occupied at the public expense.
III. Every citizen will make his particular contribution to the activities of the community according to his capacity, his talent and his age; it is on this basis that his duties will be determined, in conformity with the distributive laws.[5]

and then go read the U.S. Constitution and the rights of citizens to own personal property and learn that slavery has been abolished.

See, you argue the right of individuals (businesses) to own slaves. BUT wages are earned. You have the right to fire and hire BUT a days wage is earned and a just wage is a Living Wage. See, you want to profit at the expense of the liberty of another. You want the right to have wage-slaves. That is Unconstitutional.

You can profit and own personal property while paying a living wage.
03:24 PM on 05/19/2011
The health care reform increases people's access to health insurance. Because of this, most Americans will already have health care coverage. However it won't guarantee better health for us. 'Coz quality of health care delivered is going to be compromised. Either that or health care costs are going to cost even more.

Anne C
NY Health Insurer
03:16 PM on 05/19/2011
The most elusive quality in modern democracies is long term planning.
See also: the environment, the debt, etc.

Individual incentives are totally rational and totally destructive to society--we need some more leadership to keep the balance.
photo
RUKidding0
Freedom is Fundamental
05:55 PM on 05/19/2011
"The most elusive quality in modern democracie­s is long term planning."

You do realize that central planning was the downfall of communism, right?

Read von Mises.
02:26 PM on 05/19/2011
For-profit health care is morally repugnant and an economic disaster. It has failed to deliver health care to enough Americans at a reasonable price and the inefficient employer-based system is a major cause of the deficit and should have been scrapped many years ago if the political system was not so corrupt.
photo
Overshadow
intellectual honesty, one issue at a time
02:20 PM on 05/19/2011
In defense of for-profit medicine:

While i don't believe that all of the moving parts of our health care system should be in the 'for profit camp'; I do believe that for-profit innovation is the cause of much, if not most of the medical science progress that we have seen. If a hospital weren't a profitable entity to at least some, it would be an overwhelming task to take on. People who invent specialized heart pumps and stints should be wildly compensated for their value. Through organized medicine (not solo/small group practitioners) costs for equipment can be shared/spread out and purchased. Because of the liability of these sorts of ventures, profit is a must. I do think that medical-loss ratios and percentages of budgets going to care are a must in this system. However, to take the incentive out of innovation will doom the advancement of medical care.
photo
RUKidding0
Freedom is Fundamental
06:00 PM on 05/19/2011
That's OK.

Countess, Ludomancer, and Kenneth Muratore's central planners will do all of the innovation our social democratic state will need.
VA Jill
Retired RN, Army mom. Bring the troops home!
01:50 PM on 05/19/2011
That's not a dream, it's a fairy tale. Insurance companies exist only to benefit their top execs.
01:35 PM on 05/19/2011
The profit motive has no place in health care delivery. Period.
photo
Overshadow
intellectual honesty, one issue at a time
01:26 PM on 05/19/2011
Medical loss-ratios are a good way to 'deal with' insurer profits vs. health benefits provided.

Looking to the mythical ACO to solve our patient care crisis is a cop-out. They don't really exist yet and the regulations are a thousands of pages thick. There are all sorts of confusing terms, like 'meaningful use' and a list of requirements a mile long that will prevent already cash-strapped practitioners from forming one; leaving ACOs in the hands of for-profit entities solely. Doom the entire system to heading in that direction, please.
photo
HUFFPOST SUPER USER
jshook99
01:19 PM on 05/19/2011
Congress just voted to buy eight new Gulfstream jets with $500 million of your money so they can be squired around the world. They are spending $3 billion of your money to subsidize car purchases and then grind up the old cars. Do you trust them to give you more and better health care for less money?
12:50 PM on 05/19/2011
It really is not that hard to understand, this is the conservative "free market" at work. The insurance companies are even denying coverage to minors based on "pre-existing conditions" for conditions like pre-cancerous treatments for skin conditions like congenital birthmarks. So if you are born or come from the womb, that is a pre-existing condition based on their (illegal - but they are above the law so it doesn't really matter) definition.

Legalized extortion and in some cases just breaking the law by ignoring it because they are pretty sure they won't be prosecuted.

Vote (the current conservative republican platform) and we are screwed! (more than we already are)
HUFFPOST SUPER USER
Awake-and-Sing
named after a great play written by Clifford Odets
12:39 PM on 05/19/2011
Vermont is moving forward with single-payer. Other states can follow.

Short of that, every state can put a public option on their state's coming health insurance exchange.

The Democrats can commit to using a budget reconciliation vote to give everyone under 65 the option of buying into Medicare as an alternative to for-profit corporate insurance.

The government can be given the power to use its purchasing power, like any other bulk purchaser in the free market, to negotiation and bargain down pharmaceutical prices.

There are many solutions that don't involve throwing people to the corporate wolves.
12:58 PM on 05/19/2011
Vermont is going to need to put up a wall to keep companies and people from moving there on mass. I know it will be high on my list of places to live.
photo
wwilcox
Laws are made by men.
02:45 PM on 05/19/2011
Its cold, and I live in Florida, but I think I will beat you there.