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Stephen Palacios
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Stephen Palacios is an executive vice president with the innovation consulting firm, Added Value Cheskin. He leads the company’s Hispanic practice, directing strategy on client engagements relating to new market assessment, product innovation, and communication strategy. Clients include Pepsi, Wells Fargo, Time Warner Inc., AstraZeneca. He is a leading expert in the U.S. Hispanic market having helped guide strategy for organizations such as Blue Cross Blue Shield (various regions) Meredith Corporation and the National Council of La Raza. .
Palacios holds a B.A. from Saint Joseph's University (PA), where he was Valedictorian and an M.A. from American University, where he was awarded a Fellowship. He is a frequent speaker at industry conferences and has been featured in publications including the Financial Times, Los Angeles Times, Harvard Business Review and AdAge, and has been featured on ABC’s Nightline and PBS’s Latino market documentary, Brown is the New Green.

Entries by Stephen Palacios

TV Land's Dukes of Hazzard Slippery Slope

(18) Comments | Posted July 13, 2015 | 5:19 PM

The General Lee has been warehoused. No more viewing Bo and Luke's car jumping escapes from the nefarious Boss Hogg and his key enforcer, Sheriff Roscoe P Coltrane. Why? TV Land is trying to be sensitive to the cultural revulsion of the hideous act of murder in South Carolina, and...

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Ethnic Relations Are the 'Best They Ever Have Been', Which Is Why There Is So Much Acute Tension

(0) Comments | Posted January 17, 2015 | 12:41 PM

It would be understandable for a person to think that ethnic relations in the U.S. today are as bad as ever. Follow the news in Ferguson, MO or New York City, read the numerous editorials being written on the ethnic divide in the U.S., witness the interruption of Sunday

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Hispanic Heritage Month: Celebrating, and Pondering

(0) Comments | Posted October 20, 2014 | 1:12 PM

This past month featured the long standing awards shows -- NCLR's ALMA Awards on MSNBC and the Hispanic Heritage Awards on PBS -- that take place during Hispanic Heritage Month. New this year were shows like ESPN's prime time OneNación, a collaboration with ESPN Deportes. These shows spent an hour...

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Hispanics Seeking Hispanics at the Movies?

(0) Comments | Posted August 8, 2014 | 1:25 PM

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn't). Author Sonali...

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Future of Soccer in the US

(0) Comments | Posted July 2, 2014 | 11:28 AM

My 15-year-old son called last night from Costa Rica where he is spending two weeks. Lucky for him, his visit coincided with Costa Rica beating Greece in the World Cup. He described how everyone was glued to the set, shaking, crying and ultimately exploding in joy as the last penalty...

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Cheerios Embraces Ethnic Norm Shifting, But There Are Brand Missteps

(1) Comments | Posted February 4, 2014 | 6:20 PM

Everyone is talking about Cheerios!

The New York Times (article), Fox News, MSNBC and others have made an inter-ethnic family the cause de jour (MSN's take).

Some marketers are continuing to push the envelope on ethnic norm shifts in the U.S. and what that...

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Invisible Black Women and the Real Scandal

(0) Comments | Posted November 4, 2013 | 3:43 PM

Saturday night, SNL tried to defuse criticism for its persistent lack of black women comediennes in its cast (see here) in the only way it could -- through humor. Kerry Washington hosted, and was forced to play Michelle Obama, Oprah and Beyonce as there were no other black...

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Unhappy Campers: Ethnicity and the Standard of Beauty

(1) Comments | Posted July 9, 2013 | 5:49 PM

Sitting in a New Delhi restaurant a few years ago, our Indian tour guide told us that his daughter was living in New York, which is where we live. He proudly recounted her best attributes -- she had a good education, a well-paying job, and then he mentioned with conviction...

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How Do You Solve a Problem Like Maria?

(0) Comments | Posted January 23, 2013 | 5:40 PM

Fifty years ago Maria's "problem" was a would-be nun who wanted to marry a widower and become the mother of his five children. Today in the United States the problem is that the Von Trapp kids would more than likely be fatherless, and more and more Maria's are having children...

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Note to Republican Party: It's Not Immigration

(6) Comments | Posted November 13, 2012 | 3:32 PM

Post-election analysis is in full force and the prominent role of the overwhelmingly pro-Obama Hispanic vote is front and center. From hues and cries (Bill O'Reilly) to demographic tut-tutting (Juan Williams' "Obama's Daunting Demographic Message for the GOP"), pundits and columnists alike are opining on how Republicans have...

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"Minority Majority" Is Front Page News: George Carlin Would Be Proud

(10) Comments | Posted June 5, 2012 | 11:24 AM

We have a new oxymoron that's entered our popular culture vocabulary. Recent front page news announcements in many leading newspapers reported the first ever demographic shift of non-white births outpacing white births, which has created a "minority-majority" youth population. This oxymoron has come into common parlance, as accepted...

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Conditions Are Perfect For Bilingual Education - So Why Is It In Decline?

(37) Comments | Posted April 15, 2012 | 10:58 PM

Developments in social science, global trends and demographics all reinforce the significant benefits of bilingual education. Despite that, American schools show a steady decline in language programs. How can this be?

First, let's look at the conditions for bilingualism. There have always been benefits to being able to speak more...

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Hispanic Images In The Media: The Curious Case Of Benjamin Bratt

(15) Comments | Posted January 10, 2012 | 7:41 AM

As Benjamin Bratt gets physically older are his character choices on TV regressing?

By most standards, Bratt has had a fantastic career; he's a serious, thoughtful actor whose fine work has earned him ALMA Awards, a SGA Award, and an Emmy nomination. So, how did this actor, whose credits...

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How Hispanics Will (Unintentionally) Bring About Significant Shifts in Healthcare

(1) Comments | Posted October 21, 2011 | 8:58 AM

How will Texas, with 38% of Hispanics uninsured, and California, with 29% of Hispanics uninsured, handle the coming influx of Hispanic healthcare consumers? Truth is -- no one really knows. The impact, however, will be enormous, and the system is not ready to handle it.

When the federal health...

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Let's Revisit Good Intentions

(1) Comments | Posted September 7, 2011 | 8:34 AM

Let's consider unintended consequences and the growing Hispanic market: Laws and regulations that start out with the very best intentions for Hispanics may now actually be impeding their progress. Take for example, a recent meeting I was in with a major financial services company. I was with a group of...

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Hispanics and Illegal Immigration - Where the Conversation Stops

(79) Comments | Posted August 19, 2011 | 12:29 PM

Hispanics and immigration reached its apex of visibility during the 2006 street protests, where a coordinated, national series of street marches occurred with Hispanic participants estimated in the millions. These events were facilitated and amplified by Spanish-language media outlets, in particular Univision, Telemundo, Azteca America and various Spanish-language radio stations...

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How Hispanics Are Messing Everything Up

(6) Comments | Posted August 11, 2011 | 12:01 AM

The rapid growth of the U.S. Hispanic market these past couple of decades is messing up just about everything regarding dominant norms on race and ethnicity in the United States. It was once so easy. The post-war era ushered in an ethnic/race system of classification of what Berkeley historian David...

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