Steve Loynes
Steve Loynes leads the Technology Practice at Porter Novelli, an international communications consultancy.

A technology PR practitioner since 1996, Steve has held in-house and consultancy roles and has considerable international PR experience.

Prior to joining Porter Novelli, Steve won the prestigious PRCA ‘Agency Head of the Year' award and led communications campaigns for the likes of Citrix, Intel, Microsoft, Motorola, Orange and Siemens. He was also European PR director at IT services company Cambridge Technology Partners, and EMEA PR director at Novell.

Entries by Steve Loynes

Tech's Healthy Disregard for the Arcane Machines

(0) Comments | Posted July 4, 2016 | 11:37 AM

From a technologist's perspective, the notion of countries separating is mind-bogglingly antiquated. Technology is a unifier. Technology helps people communicate wherever they are in the world. It has brought about the 'death of distance' and spawned our era's most significant philanthropists.

Birthplace and passports have little relevance to Facebook....

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Twins: Coming to a Boardroom Near You

(0) Comments | Posted May 10, 2016 | 6:08 AM

Twins are fairly memorable. Unusual enough to remember, but common enough to know (just about everyone can claim "a friend of mine's a twin"). There are quite a few in the public conscience; an office straw produced the Krays, Olsens, Winklevosses and Barclays.

In a generation or so, my bet...

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Day 1 at WebSummit

(0) Comments | Posted November 3, 2015 | 10:31 AM


The night before and the morning after suffered as the fog came down. Flights were delayed or cancelled and connections lost. Many an American got to the UK but couldn't make that final step to Dublin; Heathrow acting as a latter day Ellis...

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A week in Tech PR (w/c 21 Sept)

(0) Comments | Posted September 25, 2015 | 12:49 PM

The working week kicked off with people feeling more down than usual. AWS was down, Skype was down, so too were the Nikkei, Hang Seng and ASX200. The mighty Apple was down too, after its Chinese App Store was infected with dodgy code. Just...

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Fair Trade Organic Cocaine and Other Delights From the Dark Net

(0) Comments | Posted June 2, 2015 | 8:09 AM

Silk Road brought the rigours of the marketplace to the unruly, unregulated and dangerous process of buying illegal drugs. Just like the major ecommerce sites on the 'normal' web, Silk Road operated a five star rating customer feedback system. Driven by the desire to be profitable, drug pushers...

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Privacy or Flow?

(0) Comments | Posted January 12, 2015 | 6:00 PM

It takes a little while to get back to normal after the Christmas break; for people to get back 'into the flow' of things.

Having started a new job on 5 January, I also had a new laptop and phone to complement the new tablet I'd unwrapped 11...

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Adoption of Contactless Payment: It's Quicker by Tube

(1) Comments | Posted September 15, 2014 | 7:18 AM

Such is the power of Apple that, within 48 hours of not launching it, Google News already cited over 12 million returns for the term "iWatch." The product, of course, is simply Apple Watch (35 million returns on Google News).

Aside from which of the consumer tech journos won the...

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A Modern Recipe to Tackle Obesity

(0) Comments | Posted January 13, 2014 | 11:45 AM

This week's news agenda kicked off with a moral panic about obesity. Stories that break on a Monday always have a whiff of PR to them, being seeded to media over the weekend when there's less competition from other stories.

Obesity is a serious issue, but it's one that can...

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Social Media Is Free, Just Like a PR Agency...

(0) Comments | Posted March 12, 2013 | 10:41 AM

Social media, like public relations (PR), has always been regarded as free. If you get in the newspaper without having to buy an advert, that's free, surely? Of course every PR agency, and every in-house PR person, will point to the fact that it's actually an awful lot of clever...

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Taking Flack for the Hack

(18) Comments | Posted December 3, 2012 | 10:43 AM

Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director...

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You Can't PR a PR

(8) Comments | Posted November 12, 2012 | 3:36 PM

Almost every PR agency tries to distinguish itself in some way or another, despite that fact that 95 per cent of them look terribly similar (employing somewhere between two and 40 people, and just about breaking-even financially).

But every now and again an agency creates a shiny bauble that's so...

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Google's Dull Lacquer Is Creating a Ronseal World

(5) Comments | Posted September 29, 2012 | 7:00 PM

I love Googling, even more than metonyms. Partly because it lets me look up words I can't quite remember (like the word for when brand names become so synonymous with something that they become the word people use for describing verb), and partly because it's a better spell checker than...

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