Steve Loynes
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Steve Loynes is Managing Director, Technology, at H+K Strategies, an international communications consultancy.

A technology PR practitioner since 1996, Steve has held in-house and consultancy roles and has considerable international PR experience.

Prior to joining H+K Strategies, Steve won the prestigious PRCA ‘agency-head’ of the year award and led communications campaigns for the likes of Citrix, Microsoft, Motorola, Orange and Siemens. He was also European PR director at IT services company Cambridge Technology Partners, and EMEA PR director at Novell.

Entries by Steve Loynes

Adoption of Contactless Payment: It's Quicker by Tube

(1) Comments | Posted September 15, 2014 | 7:18 AM

Such is the power of Apple that, within 48 hours of not launching it, Google News already cited over 12 million returns for the term "iWatch." The product, of course, is simply Apple Watch (35 million returns on Google News).

Aside from which of the consumer tech journos won the...

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A Modern Recipe to Tackle Obesity

(0) Comments | Posted January 13, 2014 | 11:45 AM

This week's news agenda kicked off with a moral panic about obesity. Stories that break on a Monday always have a whiff of PR to them, being seeded to media over the weekend when there's less competition from other stories.

Obesity is a serious issue, but it's one that can...

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Social Media Is Free, Just Like a PR Agency...

(0) Comments | Posted March 12, 2013 | 10:41 AM

Social media, like public relations (PR), has always been regarded as free. If you get in the newspaper without having to buy an advert, that's free, surely? Of course every PR agency, and every in-house PR person, will point to the fact that it's actually an awful lot of clever...

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Taking Flack for the Hack

(18) Comments | Posted December 3, 2012 | 10:43 AM

Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director...

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You Can't PR a PR

(8) Comments | Posted November 12, 2012 | 3:36 PM

Almost every PR agency tries to distinguish itself in some way or another, despite that fact that 95 per cent of them look terribly similar (employing somewhere between two and 40 people, and just about breaking-even financially).

But every now and again an agency creates a shiny bauble that's so...

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Google's Dull Lacquer Is Creating a Ronseal World

(5) Comments | Posted September 29, 2012 | 7:00 PM

I love Googling, even more than metonyms. Partly because it lets me look up words I can't quite remember (like the word for when brand names become so synonymous with something that they become the word people use for describing verb), and partly because it's a better spell checker than...

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