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Steve Nicholls
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Why Most Companies Fail at Social Media -- Understanding the Three C's

(2) Comments | Posted August 16, 2012 | 3:33 PM

Every business knows about social media, and many businesses have some sort of social media presence -- but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: the three "C's."

Most businesses take an approach...

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