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Steve Nicholls
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Steve Nicholls is the author of the best-selling book “Social Media in Business” and has implemented advanced Internet applications for leading organizations including British Telecom, Ciena Corp., Detathree, Inmarsat, John Laing and NSPCC, a UK Children’s charity organization, to name just a few. Steve grows client revenue dollars by millions with his effective social media training.

Steve started out as a project manager in skyscraper construction. After his MBA at Henley Business School in 1992, he applied his project management expertise to help grow businesses and new ventures in the communications and technology industries. Steve has taught business managers the secrets of effective project management and has implemented advanced Internet applications since the early 1990’s. Steve holds a BSc in Building Construction from Reading University and an MSc in Organizational Development and NLP (2008) from the University of Portsmouth.

Blog Entries by Steve Nicholls

Why Most Companies Fail at Social Media -- Understanding the Three C's

(2) Comments | Posted August 16, 2012 | 3:33 PM

Every business knows about social media, and many businesses have some sort of social media presence -- but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: the three "C's."

Most businesses take an approach...

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