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Steve Rosenbaum
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Steven Rosenbaum is an Author, Entrepreneur, and CEO.

His book, Curate This, gives consumers and brand managers struggling with information overflow a set of examples and tools that can turn the data deluge into a useful new solution set.

And his digital video startup,, is rapidly becoming the largest video content curation platform on the web - powering many of the best known video sites on the web today.

These initiatives, along with his ten years of work with the National September 11th Memorial project, have made him one of the most sought after speakers in the new digital content arena. He is the first-ever "Entrepreneur At Large" for New York City's Economic Development Corporation.

Rosenbaum has been working with Curated Content since he created the groundbreaking hit MTV UNfiltered in the pre-web days. Since then, he's been a storyteller, filmmaker, and executive at media and web properties. He's produced films for HBO, A&E, National Geographic, CNN, MSNBC, and Discovery.

You can follow him on Twitter at:

Entries by Steve Rosenbaum

The Curation Explosion: Humans vs. Robots

(0) Comments | Posted August 1, 2015 | 2:34 PM

When you agree to give a talk at a conference, you never really know who's going to show up. So when I signed up to present at Vidcon this year, a presentation with the title: "Curation: The Secret Sauce To Scaling Video," I frankly didn't know who would be interested...

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What Is Vidcon? And Why Did 20,000 Teens Show Up?

(3) Comments | Posted July 26, 2015 | 12:12 PM

Anaheim California is the home of Disneyland. It's a place where parents of mostly small children wander the streets wearing Micky ears and looking for a bit of americana fun.

But for 3 days - worlds collide. More than twenty thousand young teens, mostly girls, and some with parents in...

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5 Entrepreneurial Rules To Live By

(0) Comments | Posted July 12, 2015 | 2:17 PM

There are lots of opinions about what it takes to be a successful entrepreneur. Here are five of my rules to live by. See if they seem to align with what's worked for you. I'll be interested in your feedback and alternative rules to live by in the comments. Here...

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Is HBO's Silicon Valley Funny? It Depends On Where You Sit

(1) Comments | Posted July 3, 2015 | 9:14 AM

I've always wondered how cops felt about NYPD Blue, or how lawyers feel when they watch Law and Order.

Now I know.

I just watched the seasons finale of HBO's reality/sitcom Silicon Valley.

If you haven't seen the series bit dramatic ending -- quick, stop reading. Because I'm going to...

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Is Digital Dead? Michael Wolff Says 'Yup'

(2) Comments | Posted June 30, 2015 | 3:21 PM

Let's start with a few disclaimers. First of all, I've known Michael for a long time, and I'm a fan of his writing even when I don't agree with his conclusions. He's made a career out of biting the hand that feeds him, taking on media power players and poking...

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Are Critics the Real Dinosaurs in 'Jurassic World'?

(30) Comments | Posted June 27, 2015 | 6:21 PM

I have to admit it -- I read critics. The last thing I want to do is take one of my rare evenings off and spend it in a three-hour movie experience that disappoints. So before I decide to commit my time and money to a film, I read what...

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Can Curation Save Twitter?

(0) Comments | Posted June 20, 2015 | 12:31 PM

The thing people forget about Twitter is that is already -- by any measure -- a massive success. Almost beyond anyones imagination. Celebrities tweet. Grandmas tweet. N.Y.C. tweets out school closings. It's too successful, it's too much signal -- without a filter.

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The Brave New World of Customer Service

(0) Comments | Posted June 14, 2015 | 3:59 PM

Two of my smartest friends and fellow curators wrote blog posts this week about customer service. They couldn't have been more different. And somewhere in between, there's an important distinction. But before I make any conclusions, let's start by laying out the terms of engagement.

My pal Jason Hirschhorn publishes...

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The Future Of Video: Vertical and Growing: Mary Meeker

(0) Comments | Posted June 6, 2015 | 7:17 PM

If there was any doubt that nature of the web is changing, Mary Meeker's Internet Trends 2015 presentation at the re/code conference laid things out in crisp undeniable data.

Yes the web is big, but growth is slowing. Internet user growth in 2014 was just 8 percent, down from...

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Is 'Breaking News' the New Normal for ABC?

(1) Comments | Posted May 25, 2015 | 3:37 PM

You can't entirely blame ABC News for desperately trying to find a way to remain relevant. After all, they're hard-wired into a 6:30 p.m. time slot in a world where our connected devices deliver real-time updates.

Over the past few years, they've tried to test varies ways to seem...

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A Framework for Living the Curated Life

(0) Comments | Posted May 16, 2015 | 8:25 AM

Once upon a time, the world was divided into neat little boxes. Work was work. Home was home. Being with your children at a their little league game meant you were cheering on the team.

But then -- almost overnight -- our lives changed. The walls came down. We were...

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Beware Sexy Robots!

(0) Comments | Posted May 14, 2015 | 4:07 PM

If you think of a night at the movies as a chance for escapist fantasy, then you may want to think twice before screening Alex Garland's Ex Machina.

On the other hand, if you're thinking about the power of tech giants like Google GOOGL +1.65%, the recent revelations of Edward...

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AOL's Sunset Images And Stellar Shows Wows WTC Crowd

(0) Comments | Posted May 2, 2015 | 3:48 PM

The thing about web video is that's it's not just 'web' any more.

And AOL proved that they know that with a smart presentation that married the "show" and the "business" with a number of big ticket surprises.

First, let's start with this year's NewFront location. It was the 54th...

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Yahoo's NewFront Pulses to Steve Aoki's EDM Beat

(0) Comments | Posted May 2, 2015 | 10:24 AM

You have to give Yahoo credit for figuring out how to make a splash.

Putting Steve Aoki on stage at Lincoln Center's Avery Fisher Hall with no intro - just a thumping beat - made it clear that they wanted to rock the house. And, while a dance party didn't...

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Post-Apocalypse Hacker Film Jackrabbit -- All Style and No Substance

(0) Comments | Posted April 19, 2015 | 12:18 PM

The thing is -- when you go to a film festival world premier, you know that you may find you're in a film that isn't exactly your style or taste. Part of the fun of a festival screening is the adventure of finding something new, a break out talent or...

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Facebook TV Arrives -- Taking on Bcast / YouTube

(1) Comments | Posted April 7, 2015 | 3:08 PM

Video on Facebook is changing -- in a big way. No longer does video mean video ads. It's a full screen mobile experience as well.

As mobile grows dramatically, Facebook is able to bring a video experience to the mobile app at a scale that is dramatic.


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TED - Day 1, Vancouver. Do We Trust Our Government?

(1) Comments | Posted March 17, 2015 | 3:42 PM

There were three talks that raise a haunting concern coming out of TED's first day in Vancouver. Three talks from the Fellow's program, and one talk on the Main Stage each -- in their own way -- ask the question: Do we trust the U.S. government?

Individually, they're reasonable questions...

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Facebook and Twitter Embrace Web Video -- With Very Different Visions

(1) Comments | Posted March 8, 2015 | 1:39 PM

For the past ten years there was only one answer to the question: "Who owns Internet Video?" It was YouTube, hands down.

But in the past 90 days -- we've seen two major players get in the game in a way that will forever change how video on the...

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Why Apple's Dramatic Profits Could Spell Disaster

(3) Comments | Posted February 8, 2015 | 1:19 PM

It's hard to imagine that Apple's stunning profit report from last week is anything but good news, but i'm going to go out on a limb and say that what we've just witnessed is the beginning of the end of Apple. Ok you say, that's a pretty bleak way to...

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Is Google Glass another Newton?

(4) Comments | Posted January 27, 2015 | 1:13 PM

The thing about Google Glass is that Sergey Brin was absolutely right. Back in 2013 he stood on the TED stage and shared this video:

He called the act of staring down at our phones all day "emasculating" -- a word that got him a bunch of heat for its male-oriented worldview. But the simple fact is that we've become more and more connected to our digital world, the "smart" phone has gone from being a window into becoming an electronic tether. Walking the streets of New York, you're going to walk headlong into someone who's staring into their phone; texting, using a map, reading email or posting an image on Instagram. The walking and staring down at your hand motif is so prevalent that it's created a new kind of street humor.

And a parade of epic walking while texting "fails" in compendiums like this one:

But humor aside, texting while walking is simply dangerous, and growing. And texting while driving is flat out deadly.

Cellphone related distracted walking injuries in 2010 resulted in more than 1,500 emergency rooms visits. A nearly 500 percent jump since 2005 -- according to a recent study from Ohio State University reported by Mother Jones Magazine. And Jack Nasar, Professor of Urban Planning at Ohio State University, and one of the study's co-authors, said the real number of injuries could be much, much higher, "Not every pedestrian who gets injured while using a cell phone goes to an emergency room," he told the magazine. "People who die from cell-phone distraction also don't show up in the emergency room numbers."

So, Google's attempt to provide people with a new interface -- Google Glass -- rather than try to ban behavior that's clearly on the rise, seems both logical and a pro-social solution. Leave for a moment to the side the fact that Google Glass, if successful, would have entered us into a new era of "Minority Report" style advertising and behavior tracking. Odds are, Glass or not -- we're headed there.

But now it seems that Brin's dream of a wearable internet application isn't going to be the world-changing wearable that he'd offered to the TED audiences.

So the only way to change bad behavior returns to government. 44 states have banned texting and driving. And at least one New Jersey town has instituted a texting-while-walking ban. The National Safety Council estimates that there is an accident every 30 seconds in which the use of a cell phone or handheld device was the cause. The NSC's total for texting-related crashes in 2013 exceeds 986,000.

Does anyone really think that a ban is going to change what now seems to be an undeniable urge to connect and communicate? I'd say not.

Interestingly, Google's driverless car initiative might fare better than Google Glass in the near term. Detroit, the insurance industry, and consumers seem to be warming to the idea of letting their car at least "augment" their driving -- which would make texting while driving far more safe.

So, much like the early Apple Newton -- Google Glass has certainly gotten out early to address a need that is certainly only going to grow. And from what I saw at CES this year, the "Wearables" space is already in overdrive -- with engineers and entrepreneurs working around the clock to figure out just what kind of wearable device will connect with consumers.

But at least for now, Google Glass won't be one of them. Google announced it's pulling the model II off the market for now -- and will reorganize the product and team under new leadership within Google. So will we see Glass 3.0, or will it end up on the trash heap of too-early innovations? That's the question that those of us in the early "Explorer" program are waiting to find the answer...

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