iOS app Android app

Steve Rosenbaum
GET UPDATES FROM Steve Rosenbaum
Steven Rosenbaum is an Author, Entrepreneur, and CEO.

His book, Curation Nation, gives consumers and brand managers struggling with information overflow a set of examples and tools that can turn the data deluge into a useful new solution set.

And his digital video startup,, is rapidly becoming the largest video content curation platform on the web - powering many of the best known video sites on the web today.

These initiatives, along with his ten years of work with the National September 11th Memorial project, have made him one of the most sought after speakers in the new digital content arena. He is the first-ever "Entrepreneur At Large" for New York City's Economic Development Corporation.

Rosenbaum has been working with Curated Content since he created the groundbreaking hit MTV UNfiltered in the pre-web days. Since then, he's been a storyteller, filmmaker, and executive at media and web properties. He's produced films for HBO, A&E, National Geographic, CNN, MSNBC, and Discovery.

You can follow him on Twitter at:

Entries by Steve Rosenbaum

Google, Relevance and YouTube Video

(1) Comments | Posted September 12, 2014 | 10:42 AM

Ever wonder how big web video has become? Well Comscore's July numbers show that 186.9 million Americans watched online content videos in the month of June 2014. Google ranked #1 with 153,328 billion viewers.

A very long time ago, in what now appears a distant memory -- there was a...

Read Post

Why I'm Not Going to Ground Zero Today

(3) Comments | Posted September 11, 2014 | 9:09 AM

Today is the first day in 12 years that I won't be downtown at the World Trade Center on the anniversary.

How do I feel? It's complicated.

On one hand, I still find that I'm surprised when someone casually suggests a meeting on 9/11, on the other hand...

Read Post

de Blasio Names NYC CTO at NY Tech Meetup

(0) Comments | Posted September 9, 2014 | 11:40 PM


On stage at the what is the start of a period of celebration of the 10th anniversary of the NY Tech Meetup, Mayor de Blasio - who was called "his Mayorness" by the presenter that proceeded him -
announced the appointment...

Read Post

Seegerfest at Lincoln Center Out of Doors

(0) Comments | Posted July 20, 2014 | 10:14 PM

Read Post

The CEO Pivot Puzzle

(0) Comments | Posted July 19, 2014 | 6:08 PM

Product definition is a challenge for any startup. But it's significantly harder for a company that is in an evolving market.

Ben Horowitz - in his new book 'The Hard Thing About Hard Things', makes a compelling argument for how not to define product strategy.

In making the transition from...

Read Post

Ben Horowitz: The Pain and Passion of Fight Club Management

(0) Comments | Posted July 12, 2014 | 5:39 PM

I just had a beer with Ben Horowitz. Actually we had a few. We sat in a dark bar, long into the night and swapped stories that only Startup CEO's can tell each other. The deepest, darkest, scariest moments when you're walking the tightrope between success and failure. The moments...

Read Post

Mary Meeker's Data Drives Video 2.0

(0) Comments | Posted June 8, 2014 | 9:10 PM

She is truly the Internet's most analytical historian.

It's easy to proclaim that change is in the air, but the thing about Mary Meeker is that she makes the pace and the acceleration of change so darn tangible. Starting back in the olden days of 1995, Meeker published The Internet...

Read Post

Hillary Watch 5/26 (Video)

(0) Comments | Posted May 26, 2014 | 3:18 PM

Hillary Clinton celebrated Memorial Day in Chappaqua NY, where she and husband Bill Clinton own a $1.7 million farmhouse, just 40 miles north New York City.

She wore a patriotic flag scarf and straw hat and took part in the New Castle Memorial Day parade -- with little talk...

Read Post

7 ans à Ground Zero

(0) Comments | Posted May 15, 2014 | 1:24 PM

En 2006, je suis retourné sur le site du World Trade Center pour la première fois depuis les attaques du 9/11. Difficile d'exprimer ce que je ressentais à ce moment.

C'était, bien entendu, un chantier de construction avec tout ce que cela comporte de casques de protection, de poutres d'acier,...

Read Post

7 Years at Ground Zero (Video)

(4) Comments | Posted May 14, 2014 | 2:14 PM

(Video at bottom.)

In 2006, I entered the site of the World Trade Center attacks for the first time since the night of 9/11.

It's hard to explain what it felt like being there.

It was a construction site, full of hard hats, and steel beams, and the flurry...

Read Post

AOL, Yahoo, YouTube Each Take Unique Road to Video

(0) Comments | Posted May 5, 2014 | 8:51 PM

It used to be, video was one thing -- video. But as the worlds of television and Web hurtle toward their now seemingly inevitable convergence, a number of the web's largest players are staking unique claims in the future of video.

This week content creators, distributors, ad sales executives and...

Read Post

Future of TV Snaps Into Focus - With 500 Million Dollar Fund

(0) Comments | Posted April 26, 2014 | 12:41 PM

Today Peter Chernin, the former president of News Corp and AT&TT announced a half-a-billon dollar fund to invest and acquire new web video properties. It's a critical moment in the TV to the Web transition -- but one that makes perfect sense.

Here's the backstory:
Television, that big box...

Read Post

TED's New Voice: Powerful, International, Engaged

(0) Comments | Posted March 19, 2014 | 9:06 PM

Every year, a thousand or so people from around the world gather to cross-pollinate. Brain scientists talk with filmmakers. Architects hang out with anthropologists. Internet entrepreneurs have a coffee with artists and musicians. Strangers meet, old friends connect, and global conversations start with real world human conversations. The event is...

Read Post

SXSW Gets Political

(0) Comments | Posted March 14, 2014 | 3:34 PM

The SXSW Interactive gathering in Austin is many things -- outrageous, weird, wild, adventurous -- but I'd never describe it as political.

In 2014, that changed.

Sitting at breakfast on the first day, two attendees from South Africa wanted me to pay attention. I hadn't had a cup of...

Read Post

Why I Launched My Next Book On Kickstarter

(0) Comments | Posted March 12, 2014 | 1:04 PM

The funny thing is - I feel pretty strongly that publishers are increasingly important to the future of books. If you think about it, publishers are, at their core - curators. They find talent, they make often difficult judgments about what should (and what shouldn't) be published. They help readers...

Read Post

SXSW Tech Crowd Warms to Snowden's Embrace

(0) Comments | Posted March 10, 2014 | 10:22 PM

When techies at the center of the white-hot SXSW conference first heard that Edward Snowden was going to be on the agenda, the reaction was mixed. But the word on the street after the Moday live interview, transmitted via Google+, was warm and positive.

Here's what people in Austin...

Read Post

Is Breaking News: Broken?

(0) Comments | Posted February 10, 2014 | 11:56 AM

The headline says it all; "Man Responsible For Olympic Ring Mishap Found Dead In Sochi." The man responsible for operating the Olympic Rings during last night's Winter Olympic Opening Ceremonies in Russia was found dead today. According to local reports the body of T. Borris Avdeyev was found...

Read Post

What New York Can Learn From the Silicon Valley Bus Protests

(0) Comments | Posted February 6, 2014 | 1:43 PM

Until a well-known member of Silicon Valley compared the bus protesters to Nazi Germany, the issue of tech commuter buses had flown below radar. But after those explosive statements, which Tom Perkins has since retracted, media sat up and paid attention.

There's been a growing Tale of Two Cities narrative in Silicon Valley, as highly paid computer workers shuttle from their homes to tech campuses, with their catered meals, free dry cleaning, and generous salaries.

And, as New York's new mayor begins to act on his campaign pledge to address income inequity, it would be easy to look west and make a tech comparison. But that would be very much the wrong thing to do.

For the past two years, I have had the honor to serve as New York's first entrepreneur at large -- a role that was created when leadership at New York's Economic Development Corp. determined that they didn't have a clear handle on what it would take to attract and retain tech startups in the city.

My responsibility in this role was to reach out to the startup community, meet with founders and business hopefuls, and get out of city offices and journey to incubators and shared work spaces across the city. We Work, General Assembly, BMW Ventures, Hive at 55, The Varick St. Incubator,The DUMBO Incubator, and more. I met with hundreds of startups, listened to their businesses ideas and dreams, and helped connect them with resources and support services.

What I learned has convinced me that New York isn't Silicon Valley -- in many ways not evident to the naked eye.

Here are five things to know about startups in NYC:

1. Who is a NY Founder?

There's a temptation to think of all startup founders as being young, engineering-focused entrepreneurs just out of school and launching the company they invented in their dorm rooms. While there certainly are some of those -- far and away the founders I met were experienced, seasoned, smart innovators, who had decided to move from industries where they'd been successful to invent and launch startups that would either serve or eclipse those industries. Founders from media, fashion, finance, energy, hospitality, education, not for profits, and government, had turned their attention to building a business.

2. Why Did They Pick New York?

While technologists 20 years ago flocked to Silicon Valley, and the promise of working with the best and the brightest engineers, NY founders are putting down roots here to facilitate the digital evolution of core industries. Fashion has grown an entire community of fashion entrepreneurs, many of whom gather at FashionVest -- a conference where fashion founders and investors meet. Time and time again I asked Tech entrepreneurs why there were here, and not in the Valley, and each time I was told, "This is where the heart and sole of my industry is." They're here, and they're staying.

3. What About Educational Institutions?

Certainly there's a feeder system of engineers and sharp students coming out of Columbia, NYU, and CUNY -- but not at a scale that meets the needs of NY's startup founders. Founders told me they were thinking of either using offshore engineers, or moving at least part of their business to where engineers could staff a growing operation. While the cost of living in NYC was a concern, it wasn't the thing that scared founders. They could pay a living wage for NY engineers, if they could find them. But that's not clearly on the horizon.

4. What About Roosevelt Island? Can Cornell Work?

Publicly, all tech founders are fans of the growing tech campus. But privately, many of them told me that they're concerned that the tech campus will be more of a tech oasis, with the East River serving a moat. That it won't be open, or welcoming, or form an inviting heart and soul to the city's tech community. Can the city embrace a thriving tech campus that fosters collaboration, shared resources, and a sense of mission? If so, NY would have a powerful new tool in the battle to foster a thriving tech community. But that's hardly a forgone conclusion.

5. What Startups Want From Mayor de Blasio

Interesting, it's less about resources and more about appreciation. There's a fear that the new administration hasn't made a clear distinction between "Big Tech," with deep pockets and resources, and the striving tech community that is looking to build brand new companies - often first-generation founders with passions and dreams. Can the Mayor see them as on the underserved side of his Tale of Two Cities? Living hand to mouth, borrowing from friends, struggling to get the "traction" that VC's, and even Angels, say they need to see before they'll fund growth. NY's startup community wants to be included in the de Blasio story of achievers and believers. They want love. Of course, they want more than that. They want better fiber from Verizon, and lower-cost housing. But really, they want to be part of New York's story of achievement.

As a tech founder, filmmaker, author, and lifelong New Yorker, I made my choice long ago. I thrive on New York's passion for innovation. And in meeting after meeting with startups, I saw stories that reminded me of just how much we, as a city, share the same drives and dreams. NY founders want to make a difference. They want to use technology to reduce energy consumption and help reduce greenhouse gasses. They want to innovate free online education. They want to use web technology to improve access to affordable health care. These aren't people out to win the startup lottery and get rich. Instead, they want to build companies and products that are important, sustainable, and forward thinking. Simply put: They want to change the world. And that's something I am very proud that I helped nurture.

Startups can be a bridge between the two cities that de Blasio aims to bring closer together. And that is a bridge that my founder friends and I are excited to help...

Read Post

Remember When Music Was Pissed! (and Nice?)

(0) Comments | Posted January 28, 2014 | 12:43 PM

The #Waywire editors watched the Grammys. We know that robots now make music that wins awards. We know that Pink has a second career pending with Cirque du Soleil. But somehow all the twerking and such seemed to make the oldsters wince a bit. Carole King never wore a thong...

Read Post

eBay Now in a Race to Beat Amazon to Your Doorstep

(1) Comments | Posted January 28, 2014 | 12:24 PM

[this is part 2, part one of this article can be found HERE, titled: "Life After The 'Everything' Store]

So, when we last encountered our intrepid shopper, an online foray into decorative lighting had resulted in a trip to the Bowery, and then the discovery of a perfect light (only...

Read Post