Steve Rosenbaum

Steve Rosenbaum

Posted: April 4, 2010 02:08 PM

Steve Jobs is a Nine-Year-Old Child

What's Your Reaction:

Steve Jobs has the personality, temperament and behavior of a nine-year-old. I've suspected this for a while, and now I can prove it.

Don't get me wrong, he's a brilliant nine-year-old.

He's headstrong, opinionated and directly connected to his emotional and creative cortex.

I know this because I spent hours at the Apple store on launch day listening to adults moaning and groaning, and analyzing the iPad. And at the same time I watched kids, some older, some younger directly connected to the same emotions and energy that Jobs has.
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The iPad won't make sense to folks who've grown up in a pre-digital world. It's a device built to herald in the post-digital era. In Jobs' mind, devices should be minimalist; beautiful, simple, elegant, clean. They should do less, not more, as data moves from the device to the cloud.

Don't get me wrong, this is a device that "time-traveled" to use from the future. For the time being it is going to have to live in the present. You know Jobs is pained by the issues that AT&T has caused iPhone users, and similarly the iPad is built for a world with ubiquitous wi-fi. Today it's a device that solves lots of media browsing problems, but it isn't the Swiss Army knife that critics like Jeff Jarvis are hungry for. In fact, the iPad is purposefully not lots of things. Which is problematic for adults hungry for a simple device that makes all their other digital ephemera obsolete.

The iPad is the future wrestling with the present. It's adults vs. kids. It's digital natives vs. digital carpet baggers. And the fault lines of the debate can be seen along these lines.

Which brings me back to the Apple store as folks touch, caress, poke and prod this new and unfamiliar device.

So, here's how adults wrestle with the iPad;

  • How can I manage 'another' device?
  • What will it cost, can I afford it?
  • What if the next version has more stuff. More gigs, megs, features, stuff. I should wait.


Then, watch the kids with the device;

  • This feels good.
  • I like my media being control by my hands.
  • I want to play, watch, and read on this.

Jobs knows this. He knows that the iPad will be a massive hit with children. Middle School. Even High School. But that's the dividing line. If you've got a bag full of devices, the iPad is a luxury. If you've got years of legacy ideas about keyboards, mice, hard drives, the processors, then you'll have to try hard to understand how the iPad is a device that comes in a time machine from the future.

But, it does. The world is a wireless world. The world is a wi-fi world. The world is a world where both your data and the computing power you need resides in the cloud. The iPad is built to run on services like Amazon's EC2, where you can spin up as many processers as you need to crunch data, and use the always-on wireless broadband connection to send data to, and pull results from the cloud.

We're not there yet but the pieces are all in place.

And the iPad brings it that much closer to reality.

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Photo credits: Steve Rosenbaum

 

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Steve Jobs has the personality, temperament and behavior of a nine-year-old. I've suspected this for a while, and now I can prove it. Don't get me wrong, he's a brilliant nine-year-old. He's he...
Steve Jobs has the personality, temperament and behavior of a nine-year-old. I've suspected this for a while, and now I can prove it. Don't get me wrong, he's a brilliant nine-year-old. He's he...
 
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Russycle   01:13 PM on 4/06/2010
Good article. Jobs has a reputation of projecting a reality distortion field, but the truth is that reality does sometimes bend to comply with his vision. I will not be buying an iPad any time soon, but I wouldn't be surprised if the device and software evolve to the point that I will have something very similar in a few years.
Shwazy   04:06 PM on 4/05/2010
The iPad is a toy, being marketed as a computer. That is my problem with it.

- No flash
- No USB or other direct interfacing
- Deeply Flawed WiFi
- Overheats above 95F (this will be a huge problem)
- No ability to upgrade
- No ability to replace broken parts yourself, add RAM, change the battery, etc.
- Cannot add programs to it without the approval of Apple
- Cannot load other OS's on it
- Apple gets a 30% cut of all software sales, and has total control over all software sales

These are not the features of computers, this is the feature set of a toy.
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COPerez   08:45 AM on 4/06/2010
You are just on the wrong side of Steve's divide.
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audadvnc   10:40 AM on 4/05/2010
Hello, Hewlett Packard, Dell, IBM? I hope somebody at the competing companies is reading all these articles about what's lacking in the iPad and taking note. An iPad killer is not inconceivable.
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suzc   09:36 AM on 4/05/2010
Very cute.

All I can think of when I see devices like this, especially ones which force people to use their thumbs, is Universal Carpel Tunnel For All!

Not to mention the wrecks caused by idiots who actually try writing on a tiny board with their somewhat opposable thumbs while maneuvering through downtown traffic!
ThatsTheTheWayItIs   08:04 AM on 4/05/2010
Jobs and other brilliant marketers also know, when it comes time to buy we are ALL children.

Nobody would buy an SUV if they were grown-up.
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spacemonkey086   06:28 AM on 4/05/2010
you could also make the argument that pretty much all kids like shiny new things to play with
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CRMurray   11:30 AM on 4/05/2010
Exactly! Kids like the new thing.

While I'm not a full-blown Apple hater I am not sold on most of their products. Good products but not what they are made out to be. I also look at the specs of dang near any gadget that I want and the iPad is lacking for me. I still am considering getting one for the e-reader capability but this not an immediate need of mine.
jsarets   02:54 AM on 4/05/2010
Well, I'm definitely no longer a kid but young enough to have grown up in a digital world. I get "cloud computing". I actually developed a virtualized clustering platform for network services at IBM before it was assigned that particular buzz-phrase.

What bothers me about iPad and most Apple products in general is that I don't want my interface into the cloud to be a "lifestyle appliance" derived from a single set of use-case scenarios and design aesthetics. I want it to be an open environment with a diverse ecosystem of hardware and software options where third-party developers are first-class citizens and end users benefit from a marketplace of ideas.

I'm not going to relinquish my data into the cloud if I also have to relinquish my freedom to interact with my data using the hardware and software of my choice. That's what is so great about the Internet (the cloud that started it all). It's a open environment. There are all sorts of ways to use it, with more and more products being created for it on a daily basis. The explosive force of innovation on the Internet contrasts starkly with closed environments such as phone and television services.

The future is open, and Apple is not. Apple believes they have all the right ideas, and that's great if you want to build a cult of personality, but not if you want to change the world.
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martinchill   03:37 AM on 4/05/2010
i just think it's a silly device. too big for a pocket, too small for a case - it doesn't 'close' or otherwise protect the screen in any way.

talk about a future where people walk around holding their screens everywhere they go... phhht.

i timidly predict a flop after the initial hype wears off.
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kejia   12:30 AM on 4/05/2010
Of course a nine year old wants it. He or she doesn't have to pay for it, and when it gets boring, it can go in the drawer with the nintendo ds, ipod nano, and wii remote. (Well, the nano might stay in the pocket... ) And so it should. There's much more interesting stuff for a nine year old to do.
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eilish   12:22 AM on 4/05/2010
Sigh. I have a bag full of devices.

The iPad isn't for me .... unless my so far silent children gift me with one.
mikeincolo   10:44 PM on 4/04/2010
Steve Rosenbaum is right in that kids love the iPad. My daughter (age 10) and her cousins (age 10 and 13) went crazy over the device. But my wife is 44, she loves it. My mother is 67, she wants one after viewing our photos of a recent trip to Italy. Some people are fanatic about their Apple products. I suspect it might be because they work. They are beautifully designed and they work. It seems like Steve Jobs has it easy when he is trying to sell his products.
j main   10:13 PM on 4/04/2010
This article begs the question; why do I want my kids spending more time on computers than they do now? Why is that a beautiful thing? It also seems to me that they have no trouble using the Windows OS and the notion that it needs to be made easier or more intuitive is another opportunity for Steve Jobs to prove how he really is a great marketer. However, I think his accomplishments with the Iphone and the Ipod will prove to be greater than the Ipad.
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Steve Rosenbaum   01:09 PM on 4/05/2010
j main, I think it depends on what you think computers represent, both today and in the future. If they represent games, waste of time, distraction, and the equivalent of couch potatos then you're right. But, if you think that computers are evolving to become access to knowledge, ideas, community, and some sort of collective problem solving - then you'd be happy seeing your kids engaged. In reply to: This article begs the question; why do I want
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Byron King   07:03 PM on 4/04/2010
Unemployed designer makes homage to iPad

iPad meets Philip Glass (Koyaanisqatsi)

http://www.byronking.com/ipad

What if the iPad actually changed the world? I’m all for it trying.
Click the button and the world is your oyster.
Unfortunately it’s made in Flash so you won’t be able to view it on your iPad.
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TrueBud   06:13 PM on 4/04/2010
Of COURSE kids like this. Kids aren't interested in versatility or long-term functionality. Kids aren't worried about one company dictating the terms within a controlled system. Kids are in tune with their senses. They want to play, touch, feel, see, hear. But kids also like McDonald's. They enjoy the bright colors, the tasty, sugar coated food, the fun atmosphere, despite the food being horrendous and the restaurant itself being a nightmare. In other words, kids want what they want. And that's not necessarily a good thing to aspire to.
whitemerlot   06:32 PM on 4/04/2010
The things that you described are very simple things. We're talking about a relatively advanced piece of technology. I'm old enough to remember when the only people who cared about the speed of a computer's processor or it's ability to render graphics with large sprites were engineers and others with a technical background. Steve Jobs has shown that all those things can exist alongside the simple things that can make even a child smile. BTW, I'm no huge Apple cult member. Outside of an Ipod-nano, I don't own anything else from them.
whitemerlot   06:12 PM on 4/04/2010
OK, I consider myself to be a hard 30-year old male that never cries at movies, weddings, or at farewells to family and friends. But even I have to admit that my eyes watered a bit at seeing those pictures of the kids holding those iPads, with smiles on their faces and wonder in their eyes. That really is something, isn't it? Nevermind all the impressive things that the latest devices can do. Steve Jobs is a genius.
DaneAZ   05:06 PM on 4/04/2010
The idea that it only appeals, or primarily appeals to one group is an old, dead, idea.

It's not about the device - it's about the APPS.
And we have NO IDEA what kind of apps may exist for this type of device 2 years from now.

Example:
A year or so ago I bought an iTouch. Just to play music and to show short film projects I work on.
NOW it's my Guitar Tuner, my second phone line, "gameboy" type device, my go-to calculator, and thanks to hot-spots - it's now actually my primary email device.

I never expected it would be any of those things when I bought it. And some were not even POSSIBLE when I bought it.

To quote Stephan Meyers - inventor and old-school computer pioneer:
"The iPhone OS will take over the computer world from the bottom up. What we now call the "desktop" will be only for professional apps. Usability wins."

Usability wins.
Yup.
mmaammaa   06:06 PM on 4/04/2010
Why are there so many lame apps out there?
DaneAZ   07:51 PM on 4/04/2010
Because anyone is free to develop and submit them.
As are you.

Let's not forget - With billions of people on this Earth - SOMEONE out there actually LIKES that lame app.
Go figure...

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