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Steven Crandell
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Steven is the father of four children. They are all loving, bright and funny. He is very proud of them. (And thoroughly objective in his analysis.)

Steven integrates story and strategy for organizations to improve outreach, productivity and effectiveness. Nonprofit foundations are a particular focus.

His blog "Thinking Philanthropy" focuses on practical, thought-provoking ideas about giving.

Key projects include writing for Annenberg Alchemy, LA n Sync and the Annenberg Space for Photography -- all programs of the Annenberg Foundation.

He has written a series of 19 donor guides for individuals and families. Published by Rockefeller Philanthropy Advisors. Funded by the Gates Foundation. The series is called Philanthropy Roadmap.

Steven is the author of the book, Silver Tongue – Secrets of Mr. Santa Barbara (2007). (It's about his dad, Larry Crandell -- also loving, bright and funny.)

He also researches, writes and manages the publication of life stories and organizational histories through his business: Legacy Books for Future Generations.

Steven was a journalist for more than two decades, spending 10 years as the producer of several national news programs for the public broadcaster Television New Zealand. He is the former Director of Development & Public Affairs for the nonpartisan nonprofit Nuclear Age Peace Foundation.

His serial novella is now running on @JukePopSerials - it's called A is for Amy & Adonis.

He also writes very short poetry. See twitter lit web review,

Entries by Steven Crandell

Lovers who Loved to Give - the Story of Tracy and Katherine Whitney McGregor

(0) Comments | Posted March 26, 2015 | 3:26 PM


They fell in love and then they fell to work - serving Detroit and its people.

This is my brief account of how romance brought together two of Michigan's pioneering philanthropists - Katherine Whitney McGregor and her husband Tracy.


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LA's King of Collaboration Gets Street of His Own

(1) Comments | Posted February 17, 2015 | 6:35 PM


Leonard Aube waited at the podium as the standing ovation thundered around him, making any attempt to speak futile.

At last, the applause ended and people began sit down. That's when Len, who is executive director of the Annenberg Foundation, pulled...

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The Landlord Philanthropist

(1) Comments | Posted February 4, 2015 | 3:49 PM


The idea of a philanthropic landlord is a mind-bending oxymoron. But the man who turned commercial real estate into a tool for philanthropy says the basic concept is simple:

First, use private foundation money to buy commercial buildings at a discount (paying cash),...
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Being a Philanthropist Without Money

(0) Comments | Posted January 30, 2015 | 7:54 AM


People say philanthropy is only for the rich. This is a lie.

When anyone gives anything with good heart, he or she becomes a philanthropist -- a conduit and a catalyst for love.

Thanks to Google, I found an article from...

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When It Comes to Family Giving, Next Generation Holds the Key

(1) Comments | Posted January 9, 2015 | 8:14 AM

Few of us would dream of living a life disconnected from the Internet. But many live emotionally isolated from their heritage, their community, even their close relatives.

Some people look to philanthropy to provide the glue for a dysfunctional family. But without effort by family members, even the most carefully...

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How America's Most Powerful Philanthropists Share Power

(0) Comments | Posted January 6, 2015 | 11:30 AM


Zanzibar. Autumn 1993. Bill and Melinda Gates walk on a sparkling white sand beach beside a turquoise sea.

The couple would marry soon.

Melinda says they had already decided "that the wealth that had come from Microsoft would be given back to...

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Buying a Coffee for a Stranger -- An Open Letter to Howard Schultz

(1) Comments | Posted December 29, 2014 | 8:23 AM


Dear Mr. Schultz,

I want to suggest a way you can improve your bottom line while giving your customers a chance to give.

There's a great article in the New York Times by Gaia Pianigiani this week about the tradition of...

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3 Holiday Giving Tips From Ebenezer Scrooge

(0) Comments | Posted December 18, 2014 | 3:50 PM


Christmas giving can be a burden. It can also liberate us. We can stress over presents and donations, or... we can follow the example of Ebenezer Scrooge.

Dictionaries define a "scrooge" as a miserly person, a skinflint. Yet the main character of Dickens'...

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Room at the Inn

(0) Comments | Posted December 5, 2014 | 5:23 PM


I write this in praise of every coffee shop where staff serve compassion as well as coffee.

In Redwood City, California, in the heart of Silicon Valley, a woman sits in Starbucks. She has no drink, no snack, no...

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The Wall

(1) Comments | Posted December 3, 2014 | 1:14 PM


Sunrise is the most beautiful part of the day. First light. Don't matter if there are colors like a picture postcard or it's gray as water in a greasy sink. The darkness still fades. The light begins. Makes you feel alive like nothing...

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Giving Tuesday - Learn from a Pioneer

(1) Comments | Posted November 30, 2014 | 4:31 PM


Give thanks. Get bargains. Give back.

In recent years, a new financial trifecta has emerged following Thanksgiving. First, Black Friday. Next, Cyber Monday. And third, #GivingTuesday.

Here's the official definition:

On Tuesday, December 2, 2014, charities, families, businesses, community centers, and...
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Happy Thinks-giving

(0) Comments | Posted November 26, 2014 | 5:24 PM


I have seen the future. And in it, people will not find pleasure and status by acquiring, using and displaying the latest electronic devices. Instead, the people who carry no electronic device will be those who command attention, respect and even envy.


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Giving During a Crisis - 10 Ideas to Consider Before You Donate

(0) Comments | Posted November 22, 2014 | 11:02 PM


I read a great piece in the Washington Post about philanthropy's quick response ($348 million) to the Ebola crisis.

Kudos to the Paul G. Allen Family Foundation, the Bill & Melinda Gates Foundation, Mark Zuckerberg...

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The Woman Who Decided to Save the History of the Human Soul

(0) Comments | Posted November 17, 2014 | 6:42 PM


Mary Conover Mellon was only 33 when she first heard a speech by Dr. Carl Jung, a pioneer in psychology and one of the great thinkers of the 20th century.

Her response at the time revealed not only her humility but...

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Urgent Community Health Problem: Who You Gonna Call?

(0) Comments | Posted November 10, 2014 | 3:29 PM


When Philanthropy Must Lead

In 1984, Aaron and Irene Diamond decided to give a significant portion of the money he had earned in real estate to the people and institutions of New York. Aaron Diamond died later that same year,...

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Art & the Tyranny of the New

(2) Comments | Posted November 6, 2014 | 11:33 AM


New. Fresh. Revolutionary.

Am I talking about laundry detergent or art?

The tyranny of the new controls artists' creativity just as it does the world of commerce.

Yet great art springs not from what is novel, but from what is true.

And truth...

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You're Smart, But Do You Feel Whole? 3 Ways to Reboot Your Spiritual OS

(1) Comments | Posted October 29, 2014 | 12:55 AM


Think of it as our human software - the spiritual operating system that orients everything we do. It guides us as we think, work, play, love, create and give. Have you checked what spiritual OS you're running? Are you happy with its functionality?...

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The Merger of Business & Philanthropy

(6) Comments | Posted October 8, 2014 | 5:13 PM


An Open Letter to Bill Gates and Kevin Roberts

Dear Bill and Kevin,

The people of the world are ready for one of the biggest innovations ever - the merger of business and philanthropy.

Climate change has presented the unifying threat. Technology has...

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Climate Change = Systems Change

(0) Comments | Posted October 1, 2014 | 1:43 PM


Climate change represents the most disruptive philanthropic and business opportunity since the Industrial Revolution.

In the years to come, the growing clean energy sector will require massive further investment. Changes in consumption patterns will lead to significant product and service innovation. Mitigation will...

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3 Roads to Joy: 5 Questions to Start the Journey Now

(0) Comments | Posted September 25, 2014 | 9:34 AM


Life is about giving. And giving is about joy.

Unlimited, responsive, productive joy.

Here are three roads that can help get us there.


"Genuine appreciation depends on truthful observation of the world. Such appreciation often multiplies the impact of the beautiful, the...

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