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Sudio Sudarsan
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Sudio Sudarsan is a brand reality strategist at 11powerN, Manhattan-based brand consulting firm and a Professor of Marketing at Hult International Business School. Though a recognized expert of reptilian brain mapping, he focuses on the role of branding strategy in a digital culture, people/technology insight, social ideas and brand engagement planning presently.

An internationally sought-after speaker on reality branding, consumer behavior, and cause branding, Sudio regularly addresses at executive-level conferences, industry seminars, and workshops. He finds time to teach MBAs post-digital marketing, brand planning, and research methods/analytics at select business schools around the globe.

You may follow him @iSudio on Twitter or iSudio.tumblr.com

Blog Entries by Sudio Sudarsan

Lizard Brain: The Keys to Brand Success

(0) Comments | Posted August 7, 2012 | 6:06 PM

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Rationality does not cut any ice with the lizard brain. You appeal to it at a deeper level, and when you do, the keys to brand success are found.

We have only just scratched the surface of our potential -- like icebergs at...

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CSK: The Case of the Winning IPL Cricket Brand

(16) Comments | Posted June 1, 2012 | 12:30 PM

The most intimate team to its fans, the cricket brand of the common man, CSK, triumphs the kitsch of Bollywood and the pursestrings of India's rich to be the most valuable IPL cricket team.


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Most of the greatest sports brands...

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