THE BLOG
04/18/2010 05:12 am ET | Updated May 25, 2011

Iconic Halston Brand Gets Artfully Modern with Couturier Marios (PHOTOS)

The Halston fashion house was revitalized Monday night, but with more emphasis on structured American elegance than the noisy beat of Studio 54. Austrian-born Marios Schwab created his debut collection for the House of Halston, famous for its eponymous collections of jumpsuits and one-shouldered dresses designed for lounging at New York's night clubs and in his starkly modern townhouse with the famous faces of the day.

Marios Schwab has channeled Halston's casual American elegance but structured it with exquisite architectonic sobriety and a fluid use of luxurious cashmere and chiffon.

One of the models reclining in a Lucite and silver mirrored chaise was draped in a yellow gold satin halter top gown that practically cried out for First Lady Michelle Obama to wear on her next dress-off with France's First Lady. Another full-length strapless gown dotted with silver Swarorzki crystal and draping its chiffon high slit skirt to the floor seemed to belong in the wardrobe of our high-styled White House Social Secretary.

Epaulettes capped the sleeves of many of the short day dresses and cut-outs, artfully accentuated, punctuated a variety of cocktail dresses in hues of powdery grey, mink and blush. Using classic draping techniques Marios has minimized proportions to render a modern linear silhouette. Truly these clothes should be worn in a place consistent with their genesis, a Modern Art Museum.

Marios Schwab has created a modern, fluid, shimmering collection that Halston would be pleased to adorn his bold-faced posse in.

One of the famous faces turning heads at Monday's opening at Stage 37 was Sarah Jessica Parker. It appears she has been named a chief creative consultant of the Halston Heritage line, the brand's Contemporary Line that carries a lower price point but will be sold in the same upscale stores as Halston. Good move on the part of investor/film maker Harvey Weinstein and major investor Hilco Commercial Capital out of Chicago. With her second "Sex in the City" about to come out and her keen eye for fashion and her fervent following of fashionistas, the stars seem to be aligned for a robust Halston revival.

The show on Monday did not take place on the catwalk. The tall and lanky models with Rapunzel-length tresses and stony stares sat or stood perfectly still like the Beefeater Guards at Buckingham Palace. The guests examined the beading, the touch of the burgundy satin and audibly admired a stunning cream wool coat with elbow length vizon shearling, clearly a crowd pleaser.

At last, the iconic Halston House has found a designer worthy of its great American image, and Sarah Jessica Parker is not any old star but a fashion-savvy actress who has made style part of her craft. How refreshing to see a collection exquisitely cut and balanced as well as imminently wearable.