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Susan B. Dopart, M.S., R.D., C.D.E.

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Junk in a Box: 4 Popular Foods Marketed as Healthy

Posted: 07/31/2012 8:10 am

You've seen "protein bars" in the store -- and they are good-looking! They might have a rock climber on them, or maybe a night sky. They seem like a quick and tasty way get your protein. However, flip them over, read the label and you'll find they are really processed junk food with attractive packaging and a healthy name attached.

What's the truth about foods in a box or other container and how can you, as a consumer, decipher the truth and eat healthfully? Let's look at four popular items that are marketed as healthy, but have limited nutritional value.

1. "Protein" bars -- these bars have been around for over a decade, and can look attractive in their packaging. Most are glorified candy bars. Some have names like "skinny," "thin," or "slim" on the label, but they are anything but that.

Unfortunately, the main protein used in bars is soy protein isolate. This is made from non-genetically modified soybeans that undergo a high-temperature process that makes the powder a poor quality of protein.

Additionally, most bars contain multiple ingredients, including numerous sources of sugar (glucose syrup, dextrose, maltodextrin, high-fructose corn syrup or HFCS, etc.) as well as hydrogenated oils, artificial colors, and flavorings. They add vitamins and minerals to appear healthy, but do you really need to get your vitamins in candy bar form?

If you want a portable protein bar, look for one with fewer than five ingredients and containing nuts/seeds, and honey for the sweetener. Avoid ones with non-nutritive or fake sweeteners or agave, which contains more fructose than high-fructose corn syrup (HFCS).

2. Frozen entrées with words such as "lean, "healthy," and "organic." I remember the days when a babysitter came over and we all looked forward to getting a TV dinner. Now these entrees are the norm and many people are buying frozen dinners regularly. But, has convenience replaced health?

Pick up any frozen entrée and you will see it contains multiple ingredients, none of which resemble real food. I counted the ingredients on a popular national entrée (chicken and rice) that most would consider okay. It contained 45 ingredients, including a high amount of sodium.

If you want the convenience of frozen food, stick to frozen vegetables that do not have added sodium. Or choose frozen fruit, especially during the winter when produce is not as readily available.

3. Sweetened yogurts -- marketed as healthy for your gut and full of probiotics. The truth is that most yogurts sweetened with sugar have between 30 and 45 grams of total carbohydrate per serving -- the equivalent of two to three slices of bread. In addition, the sugar negates the benefits of the probiotics, so you are wasting your money and calories.

Those that do not have sugar contain non-nutritive sweeteners, which are 300-500 times sweeter than sugar, which leaves you wanting more sweet.

Ideally, the best yogurt to eat is plain, which has just milk and live and active cultures. Since yogurt has been fermented, many people who do not tolerate milk can handle yogurt. You can sweeten it yourself with fruit (frozen berries work well for a great natural sweetener) and top with raw nuts and cinnamon for a great breakfast or anytime snack.

4. Sugar-sweetened cereals marketed as "whole grains" -- cereals are big business in America, and you'll often see entire aisles devoted to them. But, are they really the healthiest breakfast around?

Most cereals are entirely carbohydrate. Consuming this type of processed breakfast will not hold most individuals for more than two hours. As a dietitian, I frequently hear, "Eating breakfast makes me hungry." This is because eating cereal triggers an increase and resulting drop in blood sugar. Add additional sweeteners and colors to the cereal, and it's like you are eating a candy bar for breakfast.

So, how do you maintain a healthy diet and avoid these foods? Start by looking at the list of ingredients and see if it passes the fewer-than-five-ingredients litmus test. Then read on to see if the product has healthy ingredients that you can recognize as food.

Otherwise, stick with fresh, unprocessed foods that do not have labels and limit your exposure to food in packages. A food may sound healthy, but the key is looking at the ingredient list so you can detect the truth and avoid adding extra sugars, sweeteners and multiple ingredients to your body for real health.

Susan is the author of A Recipe for Life by the Doctor's Dietitian. Her new book Healthy You, Healthy Baby: A mother's guide to gestational diabetes is now available. For more information, visit susandopart.com.

For more by Susan B. Dopart, M.S., R.D., C.D.E., click here.

For more by Susan B. Dopart, M.S., R.D., C.D.E. on HuffPost, click here.

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You've seen "protein bars" in the store -- and they are good-looking! They might have a rock climber on them, or maybe a night sky. They seem like a quick and tasty way get your protein. However, flip...
You've seen "protein bars" in the store -- and they are good-looking! They might have a rock climber on them, or maybe a night sky. They seem like a quick and tasty way get your protein. However, flip...
 
 
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08:41 AM on 08/03/2012
Yes! I hate it when people buy frozen dinners and think they are making the healthy choice. When my friend was trying to loose weight for her wedding she filled her freezer with them. Mostly pastas with chicken. How long does it take to boil some whole wheat pasta, veggies and chicken and toss it in some sauce? Needless to say, she did not loose the weight. She still looked fabulous though
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Stevie Hallandale
Aware
01:01 AM on 08/03/2012
Isnt this article common sense?
06:23 PM on 08/02/2012
If a product contains ingredients I don't use in my home made dishes, I skip it.
10:34 AM on 08/02/2012
Yes! So good of you to put this information out there! It is indeed shocking how horrible so many packaged foods are and, at the least, guilty of misrepresentation. I think you and your readers will really appreciate an in depth look on this topic presented by Thomas Dunker in his book That's Not Food! This book is all about how the big food companies deceive consumers into thinking their products are good for them... major brands do this, tricking us in many ways! Keep up the good work and thank you for the insights!
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12:03 PM on 08/01/2012
This must be REPEAT Wednesday as it is one of at least a dozen to repeat from a weekago....
11:11 AM on 08/01/2012
Pretty good article overall. The "multiple ingredients" thing, though, is a red herring. The sheer NUMBER of ingredients in a food has nothing to do with whether it's healthy or not. It's what the ingredients ARE. A made-from-scratch Indian meal might have upwards of 15 or 20 different spices and seasonings, so it's got a heck of a lot of ingredients - does that make it bad per se? The "never eat anything with more than five ingredients" thing is one of the dumber of Michael Pollan's "food rules".
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Mirabai305
Are you Jeff Vader?
01:12 PM on 08/01/2012
I like that old commercial for Breyer's ice cream with the kids trying to pronounce the ingredients on many commercial ice creams. If you can't pronounce the ingredients, that's a good place to start. My personal rule is only real food. If the ingredient list reads like a chemistry exam, then it's off the menu.

By the way, who is that in your avatar picture?
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07:57 PM on 08/01/2012
I can't pronounce endive and quinoa and struggle with chipolte.
I also assume then you'd never eat baking powder and baking soda since they are more like chemicals than a carrot.
11:56 PM on 08/01/2012
Agreed! I shop the Farmer's Market and Trader Joes! I mostly meat and veggies, It's actually a lot easier than it sounds. And I'm rarely hungry between meals so all the snacks aren't needed. At least at Trader Joes, the processed stuff doesn't have all the soy and high fructose corn syrup.
Chase
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Itsbeenalongday
Eliminating poverty is smart business
10:14 AM on 08/01/2012
The only place to shop is the fresh food section at the edges of the supermarket. Most things in the aisles probably have sugar in them.
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Draxiar
Buy Fresh, Buy Local, Destroy Monsanto
04:15 PM on 08/01/2012
If you can get those things at a Farmer's Market instead of a grocery store that's even better.
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Devontate
PrObama
09:22 AM on 08/01/2012
I like to sweeten my plain yogurt with pure Maple syrup. Doesn't take much, and the flavors go really well together.
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fiLthyLiberaLdotcom
Yes, it's a website for liberals.
07:38 AM on 08/01/2012
I don't eat any of that. I win. Again.
07:29 AM on 08/01/2012
Not exactly news breaking info to any relatively educated adult, but it easily represents one of the many underlying reasons we are an obese nation; go to any mall and watch people stroll about feeding their faces and their enormous bellies and rumps with junk food. It is a disgusting sight! The success of TV programs like The Biggest Looser amazes me....
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fiLthyLiberaLdotcom
Yes, it's a website for liberals.
07:39 AM on 08/01/2012
Is that the one where they set zoo animals free? I love that show!
01:51 PM on 08/01/2012
Very good! Typo should be loser
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TeamSanity
strong emotions don't equate strong arguments
08:57 AM on 08/02/2012
ah become/became, my bad.
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03:43 AM on 08/01/2012
Another huge myth is "gluten free". There's nothing inherently healthier about a gluten-free diet. "It can be very healthy, or it can be junk food," says Dee Sandquist, a registered dietitian and spokesperson for the American Dietetic Association, reported by CNN.
09:26 AM on 08/01/2012
Well that depends upon whether or not you're sensitive to or allergic to gluten. However, may foods that are gluten free are not healthy. Choosing healthy foods AND foods free of gluten can be an excellent step towards health.
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aligatorhardt
Cut on the bias
12:06 AM on 08/01/2012
Whole food grows on a tree or bush and requires no processing. Fake food is exactly that, fake.
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sabelmouse
i love to tumble , ask me why .
12:47 PM on 08/01/2012
you might have tp preserve it though.
12:02 AM on 08/01/2012
I stay away from all the frozen "diet" meals and anything marketed as such. Everyone knows what healthy foods are-lean meat,fresh fruit and vegetables,whole grains,and limit fat and sugar.
09:28 AM on 08/01/2012
Actually you want to eat high quality pastured meat with plenty of fat on it. Don't limit saturated fats, but do get rid of polyunsaturated and trans fats. Whole grains are not good people food.
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11:12 PM on 08/01/2012
Still spewing that nonsense, huh?
Mochilero
Have backpack, will travel
11:33 PM on 07/31/2012
The less processed food of any kind you eat, the better off you are.
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sheepsheadbay
10:46 PM on 07/31/2012
Just stay out of the aisles. They're uncharted territory full of pirates.
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02:44 AM on 08/01/2012
You know everyone is not rich like you. Some of us don't have the money to make sure all our food is fresh.
04:33 AM on 08/01/2012
If we are talking about buying all organics, then yes, the stuff can be very expensive.

But the really best food is the cheapest. There is absolutely nothing better for you than beans, rice and fresh vegetables. Meat brings up the bill fast, but even then you can do a good mixed diet pretty easily.

Time may be a problem, but it really doesn't cost much to eat well.
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Mark McGehee
No, your micro-bio is empty.
05:34 AM on 08/01/2012
That's nonsense, you can get the makings for a healthy meal for under 10 bucks. A whole cabbage is about $1.99; a bunch of kale or collard greens $1.50; a bag of beans maybe $1.75, all for less than 6 dollars...and you still would have money left to find some kind of meat....if you're in the store at the right time...you might even walk out with some change.