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Susan Harrow

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How Do I Smell? Use Twitter to Survey Customer Wants

Posted: 04/10/2012 12:11 pm

When she decided to develop a perfume, Kim Kardashian didn't guess what her almost eight-million Twitter followers wanted; she asked them. Her first scent, named after the "star" herself, was created after Kardashian asked her devoted Twitter followers what they wanted from a fragrance. The response? Hints of honeysuckle and sensual tonka beans.

Tonka beans? Who knew? They are purported to be so intoxicating that they may be declared illegal. While I agree that to poll your Twitter followers before you create a new product is a great strategy, I also know that I don't want to smell like dessert when I go out for the evening. But I may be alone on this. "I wanted something rich and creamy and sexy, but still youthful," Kardashian said. Good enough to eat perhaps...

Sister Kourtney Kardashian called Twitter "the best decision-maker," disclosing that she Tweets everything from potential perfume bottle designs for the sisters' signature fragrance, to outfit decisions, and even, absurd as this sounds, asking fans what she should have for dinner.

Hey, ya'll, what should I have for dinner? Weigh in on Twitter, will you? I may create a product from your suggestions.

Susan Harrow is the author of "Sell Yourself Without Selling Your Soul." She runs a Media Consultancy where she helps everyone from Fortune 500 CEOs to celebrity chefs, entrepreneurs to authors grow their business through media coaching and the power of PR. For more information please contact Susan.

 

Follow Susan Harrow on Twitter: www.twitter.com/soundbitesiren