Read More: Grow My Business, The Performance Accelerant Model (PAM)™, Lisa Nirell, Mindful Marketing, Marketing Plan, Meditation, 2014 Business Planning, 2014 Marketing Plans, Cmos, Energize Growth, End of Year Plans, Growth Planning, Business News
You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?
First, it's important to understand why budgets are growing. In my CMO peer groups, I'm seeing four main reasons: