360 Deal

Doin' 360s

Mike Ragogna | Posted 07.03.2008 | Business

Read More: Major Labels, Profit, Business, Entertainment, Recording Artists, 360 Deal, Record Industry, Record Labels, Business News
Mike Ragogna

Music labels have been in a constant state of panic over achieving quarterly numbers for what now seems like years, creating quite an uncreative atmosphere for both employees and the artists.

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Frank Sinatra And The Art Of The "360 Deal"

Tony Sachs | Posted 11.29.2007 | Entertainment

Read More: Record Companies, CD Sales, Frank Sinatra, Elvis Presley, Music Industry, Warner Reprise, 360 Deal, Napster, Entertainment News
Tony Sachs

A 360 deal is the labels' way of admitting that they can't pay the rent on record sales alone, and the artists' admitting that viral marketing and all that post-Napster stuff can still only take you so far.

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