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A Tribe Called Quest Sxsw

SXSW Makes A Major Change

DJ Louie XIV | Posted 05.17.2013 | Entertainment
DJ Louie XIV

While the initial South-by model certainly feels like a relic, a product of time when new music talent was actually discovered playing live in bars, one could say the festival is simply morphing and expanding along with the times. Whatever the reasoning, what could once almost be referred to as an industry secret has morphed over the past 10 years or so into full-blown, very public extravaganza.