Ad Age

Fixing Ad Agency Compensation

Jarvis Coffin | Posted 10.28.2009 | Media

Read More: Online Advertising, Internet Advertising, Ad Agency Compensation, Ad Age, Media News
Jarvis Coffin

Ad Age reports that ad agencies are finally getting their dander up over compensation.

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Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 10.08.2009 | Media

Read More: Ad Networks, Vertical Ad Networks, Online Advertising, Internet Advertising, Ad Age, Magazines, Media News
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

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It's Just Business. Or, Is It?

Jarvis Coffin | Posted 10.07.2009 | Media

Read More: Internet Advertising, Media Buying Agencies, Online Advertising, Media Planning, Ad Age, Media News
Jarvis Coffin

Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?

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The NY Times Made Me Do It

Charles Warner | Posted 08.16.2009 | Media

Read More: NY Times, Merck, Stanford Law School, George Bush, The Washington Post, Katharine Weymouth, Grey Lady, Bloggers, Ad Age, Vioxx, Oxford University, New York Times, Blogging Heads, Judith Miller Iraq, Frank Rich, Judith Miller, David Carr, Harvard College, Media News
Charles Warner

The nation's journal of record; America's first draft of history; the Grey Lady, -- the New York Times -- got it wrong and that the crowd-sourced, open-source, oft-criticized Wikipedia got it right.

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What the Heck Is Display Advertising, Anyway? And Who Cares?

Jarvis Coffin | Posted 08.07.2009 | Media

Read More: Brand Advertising, Display Advertising, Online Advertising, Internet Advertising, Alistair Beattie, Ad Age, Akqa, Media News
Jarvis Coffin

If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.

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Better Homes And Gardens Wins Ad Age Mag Of The Year Award

FishbowlNY | Rebecca Fox | Posted 03.28.2008 | Media

Read More: Better Homes and Gardens, Magazine of the Year Award, American Magazine Conference, Ad Age, Media News

Despite the magazine world's fixation on moving beyond print (hello, "Magabrand," whatever you are), it was a senior citizen, 85-year-old Seven Sister...

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