Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
Game publisher Activision is seemingly unfazed by the national conversation surrounding gun violence and the insinuations that violent media may have ...
Ad Age recently released its annual list of America's Hottest Brands. And though corporate names like Sharpie, Dove and Chevrolet top the list, severa...
Ad Age highlighted the magazine industry's finest on Wednesday when they announced the recipients of their annual Magazine, Editor and Publisher of th...
Two and a Half Men beat out America's Got Talent and Big Brother for "the distinguished title of the show most likely to get people to buy toilet paper."
Over at Ad Age, Matthew Creamer took a deep dive into the exodus of creative talent from the ad agency world. Creamer writes:
"Since the beginning of...
Reading the Wall Street Journal's sensationalist account of online consumer "privacy," it is hard not to feel that as traditional media lies sick in bed, its wrath against the internet smolders.
The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at wo...
It's always a contest between data and intuition. In the "CMO Strategy" corner at Ad Age today Tom Hinkes lands many blows for the power and importanc...
Good column in Ad Age from Pete Blackshaw, EVP of Online Digital Strategic Services at Neilsen, which echoes what Rupert Murdoch had to say about the ...
There is much that can be said about the campaign from Swedish public broadcaster, Radiotjänst, encouraging people to fess-up and pay the annual TV l...
Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks ag...
In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation about the future ...
New media is a vast place and the buying industry has been ill-equipped to navigate it. The digital market, therefore, has a very clear stake in the future of ad agency compensation.
Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?
The nation's journal of record; America's first draft of history; the Grey Lady, -- the New York Times -- got it wrong and that the crowd-sourced, open-source, oft-criticized Wikipedia got it right.
If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.
Despite the magazine world's fixation on moving beyond print (hello, "Magabrand," whatever you are), it was a senior citizen, 85-year-old Seven Sister...