iOS app Android app

Ad Age

What We Shouldn't Care About Successful Women

The Huffington Post | Nina Bahadur | Posted 06.11.2013 | Women

Is whether or not they wear pants to work one of the things you'd like to know about up-and-coming businesswomen? If so, you're in luck when it com...

SXSW SHINGERVIEW: Bob Garfield and Doug Levy

David Shing | Posted 05.11.2013 | Business
David Shing

Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.

Despite What You Believe, Celebrities + Sex Doesn't Sell

Ira Kalb | Posted 04.29.2013 | Business
Ira Kalb

Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.

Amid Heated Gun Rhetoric, Controversial Games March On

Ad Age | Posted 01.28.2013 | Politics

Game publisher Activision is seemingly unfazed by the national conversation surrounding gun violence and the insinuations that violent media may have ...

Startups Steal The Spotlight On Ad Age's Annual "Hottest Brands" List

The Huffington Post | Alicia Ciccone | Posted 11.30.2011 | Small Business

Ad Age recently released its annual list of America's Hottest Brands. And though corporate names like Sharpie, Dove and Chevrolet top the list, severa...

Ad Age's Magazine Of The Year

Posted 12.05.2011 | Media

Ad Age highlighted the magazine industry's finest on Wednesday when they announced the recipients of their annual Magazine, Editor and Publisher of th...

Sensitive About My Areas: Media Measurement Company TRA Matches Shopper Data to TV Set-Top Boxes

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Two and a Half Men beat out America's Got Talent and Big Brother for "the distinguished title of the show most likely to get people to buy toilet paper."

Ad Age Reports on the Exodus of Ad Agency Creatives. Out of Old, Comes New.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Over at Ad Age, Matthew Creamer took a deep dive into the exodus of creative talent from the ad agency world. Creamer writes: "Since the beginning of...

Will No One Rid Me of This Meddlesome Internet?

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Reading the Wall Street Journal's sensationalist account of online consumer "privacy," it is hard not to feel that as traditional media lies sick in bed, its wrath against the internet smolders.

Ad Agency Commission and the Rise of the Media Black Market

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at wo...

Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.

Tom Hinkes Lands a Few Punches for the Importance of Marketing Intuition

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

It's always a contest between data and intuition. In the "CMO Strategy" corner at Ad Age today Tom Hinkes lands many blows for the power and importanc...

Nothing to Snore at: Pete Blackshaw Urges we "Get Back to Boring"

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Good column in Ad Age from Pete Blackshaw, EVP of Online Digital Strategic Services at Neilsen, which echoes what Rupert Murdoch had to say about the ...

Citizen media, Swedish style

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

There is much that can be said about the campaign from Swedish public broadcaster, Radiotjänst, encouraging people to fess-up and pay the annual TV l...

Tit for tat: TBWA appoints a Chief Compensation Officer

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks ag...

TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation about the future ...

Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

Digital Media: So Simple a Caveman Could Do It

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

New media is a vast place and the buying industry has been ill-equipped to navigate it. The digital market, therefore, has a very clear stake in the future of ad agency compensation.

It's Just Business. Or, Is It?

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?

Fixing Ad Agency Compensation

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Ad Age reports that ad agencies are finally getting their dander up over compensation.

The NY Times Made Me Do It

Charles Warner | Posted 05.25.2011 | Media
Charles Warner

The nation's journal of record; America's first draft of history; the Grey Lady, -- the New York Times -- got it wrong and that the crowd-sourced, open-source, oft-criticized Wikipedia got it right.

What the Heck Is Display Advertising, Anyway? And Who Cares?

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.

Better Homes And Gardens Wins Ad Age Mag Of The Year Award

FishbowlNY | Rebecca Fox | Posted 05.25.2011 | Media

Despite the magazine world's fixation on moving beyond print (hello, "Magabrand," whatever you are), it was a senior citizen, 85-year-old Seven Sister...