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Ad Agencies

7 Reasons Your Creative Sucks

Amil Husain | Posted 05.27.2013 | Media
Amil Husain

While structure and planning sound antithetical when it comes to awesome ideas, it's just what's needed to ensure that the one brilliant idea your team came up with isn't their last.

Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

5 Things "Mad Men" Can Learn From Occupy Wall Street And 3 Tips Madison Avenue Can Offer OWS In Return

Jerry Ashton | Posted 06.23.2012 | Media
Jerry Ashton

With a creativity Madison Avenue would envy, OWS people continually invent new ways to promote the agenda and vex the establishment.

How Mad Men Influenced the Way I Recruit Young Advertising Talent

Yolanda M. Owens | Posted 12.05.2011 | Media
Yolanda M. Owens

I'm convinced that if Don Draper ever decided to quit his day job as an ad exec, he'd make one hell of a recruiter. Don has an affinity for young talent and a knack for giving them realism instead of rhetoric.

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011 | Business
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.

Post Adverpocalypse: Agents & Facilitators in a New Era

Chauncey Zalkin | Posted 05.25.2011 | Business
Chauncey Zalkin

People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.

Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compell...