PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?
I'm convinced that if Don Draper ever decided to quit his day job as an ad exec, he'd make one hell of a recruiter. Don has an affinity for young talent and a knack for giving them realism instead of rhetoric.
Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.
Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.