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Ad Agency Compensation

Ad Agency Commission and the Rise of the Media Black Market

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The fundamental problem with the fee structure of ad agency compensation today is that it is uncompetitive with the commission structure that is at wo...

Ad Networks or Content sites? Content or Data? Confused? Listen to the Crowds

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

A survey of agencies and marketers revealed that 52 percent of them plan to spend more on content sites this year.

Tit for tat: TBWA appoints a Chief Compensation Officer

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Ad agency TBWA is clearly serious about instigating a new level of conversation over ad agency compensation. As discussed in this space a few weeks ag...

TBWA Chairman, Jean Marie Dru, joins the conversation about fixing agency compensation

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

In Ad Age today, TBWA Chairman, Jean Marie Dru, adds his voice to the growing chorus of people that are eager to have a conversation about the future ...

Demand-Side Advertising Networks: An Issue of Consideration

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.

Fixing Ad Agency Compensation

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Ad Age reports that ad agencies are finally getting their dander up over compensation.