There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.
Jarvis Coffin | Posted 10.14.2009 | Media
Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.
Jarvis Coffin | Posted 10.13.2009 | Media
Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.
Jarvis Coffin | Posted 10.08.2009 | Media
A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.
Daisy Whitney | Posted 11.29.2009 | Technology
Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. But CEO Tod Sacerdoti said he expects CPMs to stabilize shortly.
Jarvis Coffin | Posted 09.25.2009 | Media
Buying directly from publishers is not a media value proposition. Buying the value of content, and the audience it attracts, is a media proposition.
Jarvis Coffin | Posted 09.17.2009 | Media
According to the Online Publishers Association, there are 10 billion Web sites on the Internet and only 50 on which you can advertise your brand successfully.
Jarvis Coffin | Posted 09.13.2009 | Media
As a drug, news aggregators are a wonderful alternative to the real thing. The danger to News Corp and others, of course, is that without them reality may bite.
Jarvis Coffin | Posted 08.31.2009 | Media
Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?
Jarvis Coffin | Posted 08.22.2009 | Media
Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?
Shelly Palmer | Posted 11.29.2008 | Media
Microsoft introduced Windows 7, officially ending the poor Vista years. The seventh incarnation of Windows is expected to be a slimmer, more respons...
Jarvis Coffin | Posted 11.10.2009 | Media