Ad Spending

Ad Spending Drops Overall, But Internet Advertising Up

WWD | Amy Wicks | Posted 06.05.2009 | Media


Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new repor...

Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 02.13.2009 | Business


Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

$2.6 Billion Spent On Political Ads In 2008

New York Times | Katharine Seelye | Posted 01.02.2009 | Media


Total spending on political advertising this year by candidates and interest groups reached at least $2.6 billion, the highest amount ever in a presid...