Ad Spending Drops Overall, But Internet Advertising Up
Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new repor...
Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new repor...
Jack Myers | Posted 02.13.2009 | Business
The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.
New York Times | Katharine Seelye | Posted 01.02.2009 | Media
Total spending on political advertising this year by candidates and interest groups reached at least $2.6 billion, the highest amount ever in a presid...
WWD | Amy Wicks | Posted 06.05.2009 | Media