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Ad Week 2012

Advertising Week 2012: The Complete Myth of Local Advertising

Shelly Palmer | Posted 12.09.2012 | Business
Read More: Local Advertising, Nyc, Advertising Week, Hyper-Local, Advertising Week 2012, Ad Week 2012, Business News
Shelly Palmer

If a local company is big enough to advertise, it is already doing it. If it is not big enough to advertise -- there's a reason. The myth of local advertising is that it exists at all. It simply does not.

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Advertising Week: A Time of Introspection and Inspection

Ron Urbach | Posted 12.03.2012 | New York
Read More: Ad Week Ny, Ad Week 2012, Advertising Week 2012, New York News
Ron Urbach

I have found that Advertising Week, for all its stimuli and activity -- perhaps because of it -- is a wonderful time to do some valuable "introspection" about the direction of advertising.

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Confessions, Chaos, How the F#$% and Influence

Amie Deutch | Posted 11.30.2012 | Business
Read More: Advertising Week, Ad Sales, Female Execs, Advertising, Ad Week 2012, Ad Week, Women Entrepreuners, Advertising Week 2012, Business News
Amie Deutch

For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.

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The Real Returns of Mobile ROI

Sasha Grujicic | Posted 11.30.2012 | Business
Read More: Return on Investment, Roi, Measuring Roi, Advertising, Ad Week, Mobile Roi, Ad Week 2012, Advertising Week 2012, Business News
Sasha Grujicic

Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.

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