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Ad Week 2012

Advertising Week 2012: The Complete Myth of Local Advertising

Shelly Palmer | Posted 09.06.2013 | Business
Shelly Palmer

If a local company is big enough to advertise, it is already doing it. If it is not big enough to advertise -- there's a reason. The myth of local advertising is that it exists at all. It simply does not.

Advertising Week: A Time of Introspection and Inspection

Ron Urbach | Posted 12.03.2012 | New York
Ron Urbach

I have found that Advertising Week, for all its stimuli and activity -- perhaps because of it -- is a wonderful time to do some valuable "introspection" about the direction of advertising.

Confessions, Chaos, How the F#$% and Influence

Amie Deutch | Posted 11.30.2012 | Business
Amie Deutch

For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.

The Real Returns of Mobile ROI

Sasha Grujicic | Posted 11.30.2012 | Business
Sasha Grujicic

Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.