If a local company is big enough to advertise, it is already doing it. If it is not big enough to advertise -- there's a reason. The myth of local advertising is that it exists at all. It simply does not.
I have found that Advertising Week, for all its stimuli and activity -- perhaps because of it -- is a wonderful time to do some valuable "introspection" about the direction of advertising.
For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.
Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.