Advertising Week or, as it's called, "The Week," has wrapped up. This year's week-long program of seminars, panels and events had a bit of a different perspective. Here are the top 5 things I saw and heard at "The Week."
Don't be caught out in the cold by a blizzard of data; use it to heat up your long-term success and relevance to your customers.
Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.
Brands currently enjoy the benefit of very well lubricated and largely free platforms that have huge user bases and are visited regularly on mobile devices by people they are likely targeting.
New simulation models for film and television companies will profoundly improve decision making and reduce risk.
Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.
For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.
Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.
Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. A...
Three simple words. They tell the story of how business actually happens. So if it's that simple, why don't more companies get it right? Advertising Week is a good time for a bit of reflection.
We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.
Unlike the one-dimensional characters of my youth, today's icons are as complex and engaging as the brands they represent and the society we live in.
In the end, the future of advertising and marketing is much less about technology and platforms and much more about the talent and the mindset in the industry.
In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable mult...
Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.
