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Addressable Tv

You Could Be A Target Of This New 'Powerful Tool'

AP | PHILIP ELLIOTT | Posted 02.18.2014 | Politics

WASHINGTON (AP) — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class vot...

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...