ood Companies Use Latest Technologies to Market Directly to Children
Timi Gustafson, R.D.
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Posted 11.24.2012
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Parents
Read More:
Food Companies,
Video Games,
Smartphones,
Marketing,
Children,
Tablets,
Childhood Obesity,
Apps,
Advertising to Kids,
Product Placement,
Ads in Games,
Advertising in Apps,
Parental Supervisions,
Parents News
Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.
