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A New Way For Small Businesses To Track Mobile Ads

Avinash Kaushik | Posted 05.25.2011 | Business
Avinash Kaushik

Over the past two years, mobile search queries have increased by 500 percent. And yet we're slow to catch up to this trend. It's estimated that nearly...

That Little Black and White Box at the Bottom of Advertisements

Ross Resnick | Posted 05.25.2011 | Technology
Ross Resnick

While Facebook and other social sites bring the consumer one step closer to a brand relationship, putting a bar code in between the customer and the product just seems plain silly.

Ads Coming To eBooks? | EMILY STEEL | Posted 05.25.2011 | Books

The marketing world is drawing up plans to invade one of the last bastions of media that is largely advertising-free: books. As e-books proliferate, ...

The Worst Ad in America

Chris Morran | Posted 05.25.2011 | Media
Chris Morran

On the verge of stardom is Flo, the heavily made-up, motor-mouthed ball of cheer whose bright white smile and manic love for Progressive Insurance has divided audiences.

Update: Nordstrom Response to BBN Inquiry

BlackAndBrownNews | Posted 05.25.2011 | New York

Nordstrom's response to's inquiry: In a telephone call to BBN last Friday, a Nordstrom spokesperson said, "Nordstrom sides with ...

In Time for Fashion Week: The Debasing Exploitation of Young Black Girls

BlackAndBrownNews | Posted 05.25.2011 | New York

( This advertisement masked as a short film for a fashion line was commissioned and created by White men with no visible under...

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

School Bus Ads Could Help School Budgets

AP | By DONNA GORDON BLANKINSHIP | Posted 11.16.2011 | Business

SEATTLE -- School districts have imposed all sorts of drastic cuts to save money during the down economy, canceling field trips and making parents pay...

Towards a Bill of Rights for Online Advertisers

Benjamin Edelman | Posted 05.25.2011 | Technology
Benjamin Edelman

As small businesses move online, they deserve protections at least as strong as what they've enjoyed for decades in traditional advertising channels.

French Anti-Smoking Ads Spark Scandal For Equating Smoking To Oral Sex

Posted 05.25.2011 | World

(AP) PARIS — A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked a storm of controversy in Franc...

The Pump's "Without Crap" Funny Ad, Disses Unhealthy Food (VIDEO)

Posted 05.25.2011 | Green

New York City's The Pump chain of eateries, known for fresh, healthy food just launched a hilarious video ad. Centered around the theme "sans crap" ...

Close Gitmo, End Torture | | Posted 05.25.2011 | Home

Inspired by sustained support for an end to torture from the world community and a clear majority of Americans, launched a metro billboa...

Advertisement: Watch The Trailer For Pirate Radio. In Theatres Now

Posted 05.25.2011 | Home

Watch The Trailer For Pirate Radio. In Theatres Now...

Advertisement: Health care reform won't hurt Medicare, it will actually strengthen it.

Posted 05.25.2011 | Home


Advertisement: Special Interestes Standing In The Way Of Health Care Reform

Posted 05.25.2011 | Home


Advertisement: Health care won't force you to give up your current coverage. You'll still be able to choose your doctor and your insurance plan.

Posted 05.25.2011 | Home


An Ad Script for Teddy Kennedy on Healthcare Reform

Chris Weigant | Posted 05.25.2011 | Politics
Chris Weigant

In the debate about healthcare reform, why are the loudest voices in the room the ones who seemingly are against all reform? Where are the champions ...

Advertisement: Watch A&E's The Cleaner

A&E | Posted 05.25.2011 | Home

Watch A&E's "The Cleaner." var tracking_url = ';sz=1x1;vid=AETV_Marketing_Horizon_2009061...

Why It's Wrong to Pay for Blog Coverage

Andy Sernovitz | Posted 05.25.2011 | Media
Andy Sernovitz

There's no reason to go here. It only takes one missed disclosure statement to ruin your reputation forever. Feel free to take advertising, but when you sell your editorial, you are forever tainted.

The Perilous Future of TV

Nicko Margolies | Posted 05.25.2011 | Media
Nicko Margolies

The business model of TV advertising has struggled to transfer successfully onto the internet as consumers seek out ease of use and quick results for their favorite content.

Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 05.25.2011 | Politics
Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?

Advertisement: WATCH: JetBlue Says "Welcome, Bigwigs!"

JetBlue | Posted 05.25.2011 | Home

Watch: JetBlue says "Welcome, bigwigs!"...

'New' Markets + New Media

Michael Hastings-Black | Posted 05.25.2011 | Business
Michael Hastings-Black

When brands aim to reach minority markets, most opt to play it safe with the tropes that Blacks value 'soul', Latinos love 'family', Asians are 'sedulous', etc...

Procter & Gamble not Practicing What it Preaches on Ad Spending Plans

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

As retailers, especially Wal-Mart, struggle to meet forecasts they will require more vendor support funds, which will come directly from manufacturers' ad budgets.

Advertisement: 2009 Speaker Series, Live And Uncensored

Posted 05.25.2011 | Home

The 2009 Speaker Series, Live and Uncensored. See more on the event here....