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Advertising Age

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 09.26.2009 | Business

Read More: Marketing, Advertising, Nielsen, Marketing Trends, Budget, Advertising Age, Economy, Economic Crisis, Recession, Business News
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

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Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 09.17.2009 | Media

Read More: Marketing, Marketing Trends, Pr, Journalists, Public Relations, Endorsements, Journalistic Freedom, Journalistic Bias, Advertising, Online Advertising, Advertising Age, Media Spin, New Media, Branding, Journalistic Ethics, Campaign Spin, Media News
Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Fox Sports en EspañOl, Mediaweek, Mobile, 2ergo, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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Mad Men Style: The Best of the Sixties

Stephen Drucker | Posted 09.10.2009 | Style

Read More: Mad Men, 1960s, Style, Advertising, Stephen Drucker, January Jones, Home Decor, Jon Hamm, House Beautiful, January-Jones-Mad-Men, Mad Men Style, Advertising Age, Mad Men Fashion, Mad Men Season Three, Advertising-Industry, Style News
Stephen Drucker

To get me through the final countdown, I've been looking through old issues of House Beautiful and found some real Mad Men style from the sixties.

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You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

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Publish or Perish v. Publish and Perish

Aimee Liu | Posted 12.27.2008 | Business

Read More: Blogs, Time, Internet, Electronic Publishing, Advertising Age, E-Books, Cottage Living, Artists, Random House, Technology, Business News
Aimee Liu

Here's the central paradox: there's more opportunity for all to publish, but more than ever, only the mega-sellers profit at all. It's like a rapidly expanding casino with a shrinking winner's circle.

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Obama's Branding Genius

John Tepper Marlin | Posted 12.06.2008 | Business

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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Extra! Extra! People Want To Use Cell Phones for Talking

Candy Spelling | Posted 10.17.2008 | Style

Read More: Cellphones, Simplifying Life, Technology, Nostalgia, Advertising Age, Communication, Style News
Candy Spelling

More people say they'd rather have a smaller phone with less features than a larger phone with more capabilities. Can it be that we're actually ready to simplify? Is multi-tasking on its way out?

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Advertising Week Pulls Plug On "Walk Of Fame" Parade

New York Times | Stuart Elliott | Posted 03.28.2008 | Business

Read More: Advertising Week, Tony the Tiger, Mr. Peanut, Advertising Age, Walk of Fame Parade, Aflac Duck, Business News

As the fourth convergence of Advertising Week begins in New York this week, what seems to be Topic A? The flight of ad dollars online? The effect of T...

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