"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Here's the central paradox: there's more opportunity for all to publish, but more than ever, only the mega-sellers profit at all. It's like a rapidly expanding casino with a shrinking winner's circle.

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

As the fourth convergence of Advertising Week begins in New York this week, what seems to be Topic A? The flight of ad dollars online? The effect of T...