Advertising Age

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 09.26.2009 | Business


Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 09.17.2009 | Media


Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business


Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

Mad Men Style: The Best of the Sixties

Stephen Drucker | Posted 09.10.2009 | Style


Stephen Drucker

To get me through the final countdown, I've been looking through old issues of House Beautiful and found some real Mad Men style from the sixties.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business


Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Publish or Perish v. Publish and Perish

Aimee Liu | Posted 12.27.2008 | Business


Aimee Liu

Here's the central paradox: there's more opportunity for all to publish, but more than ever, only the mega-sellers profit at all. It's like a rapidly expanding casino with a shrinking winner's circle.

Obama's Branding Genius

John Tepper Marlin | Posted 12.06.2008 | Business


John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

Extra! Extra! People Want To Use Cell Phones for Talking

Candy Spelling | Posted 10.17.2008 | Style


Candy Spelling

More people say they'd rather have a smaller phone with less features than a larger phone with more capabilities. Can it be that we're actually ready to simplify? Is multi-tasking on its way out?

Advertising Week Pulls Plug On "Walk Of Fame" Parade

New York Times | Stuart Elliott | Posted 03.28.2008 | Business


As the fourth convergence of Advertising Week begins in New York this week, what seems to be Topic A? The flight of ad dollars online? The effect of T...