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Advertising Agencies

Matt Seiler, Global CEO of IPG Mediabrands on #AOLBUILD

AOL BUILD | Posted 08.12.2014 | Media

Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.

The Dos & Don'ts Every Startup Must Follow in Order to Prosper

MaryEllen Tribby | Posted 01.27.2014 | Small Business
MaryEllen Tribby

Startups operate differently from companies that have been around for decades. How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.

18 Things That Make Ad Agencies Cringe

Brandon Suyeoka | Posted 11.23.2013 | Business
Brandon Suyeoka

In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.

Marketing in China: Twenty Years On

Tom Doctoroff | Posted 11.22.2013 | Business
Tom Doctoroff

I have lived in China since 1994 and in Shanghai since 1998. When people hear this, the most common reaction is, "You must have seen huge changes." I respond, "Perhaps not quite as much as you might expect."

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

Ron Dicker

A New Crop Of Filmmakers On Madison Avenue | Ron Dicker | Posted 07.12.2012 | Business

Imagine if the ad men from the "Mad Men" era were to put down their drinks and make documentaries. That probably wouldn't have happened back in the da...

Building a Digital Agency Ecosystem

Andrew Bailey | Posted 12.06.2011 | Business
Andrew Bailey

What does it take to fuel a growing digital agency and be successful with a compelling digital offering? My answers have little to do with digital per se, and more to do with sound management principles and common sense.

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011 | Business
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

Do Advertisers Get Social Media?

Jeff Sweat | Posted 05.25.2011 | Media
Jeff Sweat

Advertisers and agencies do not use social media enough. Taking the time to learn social media, to marry creativity with new ways of connecting to customers, is too much work.

Where are the Journalism Jobs? The Answer Is...

Mark Pasetsky | Posted 05.25.2011 | Media
Mark Pasetsky

Journalists' experience is just what many ad agencies are looking for in 2009. One of their specific needs is experienced journalists who are great story-tellers.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Google's Diversification Forces It To Play Nice With Ad Agencies

Posted 05.25.2011 | Business

During the last year, Google has built a 40-person group that is charged with courting agencies, trying to persuade them that their clients should buy...