Advertising Crisis

The TiVo Imperative: Educate and Entice Viewers to "Want to Watch" Commercials and New TV Series

Jack Myers | Posted 02.06.2009 | Business


Jack Myers

While broadcast networks have been ambitious in delivering full programming to viewers via online alternatives, they remain entrenched in traditional relationships with advertisers.

Welcome to 2009: TV, Advertising and Media Face Their Transformational Era

Jack Myers | Posted 02.05.2009 | Business


Jack Myers

In media and advertising, we can expect bankruptcies, consolidation and disintegration of conglomerates and holding companies. The dominoes have just begun to topple.