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Advertising in China

Advertising in China: What's New, What's Not

Tom Doctoroff | Posted 08.02.2011 | Business
Tom Doctoroff

Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."

Advertising Agencies in China: Glorious Opportunities, Easily Squandered

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

We in China are optimistic about the nation's ability to morph from the Wild East to a brandscape. However, the mainland market is not an easy nut to crack, and realistic expectations must be set very clearly.