Read More: Google, Susan Wojcicki, Amanda Palmer, Advertising, Pay Walls, Monetizing Content, Advertising Content, Advertising Internet, Google Advertising, Scarcity Advertising, Media News
Two important but too-unsung women in media met at an idea this week: that media and advertising are becoming voluntary. Just as it becomes difficult to force people to pay for content, which is no longer scarce, it also becomes impossible to force them to see advertising.
Even if we don't pay for using sites and service, free isn't free. The price of free is advertising -- and there are very few instances where advertising doesn't make the product worse.