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Advertising Technology

High-Tech Start-Up Focus: GeoEdge

Bill_Robinson | Posted 04.15.2012 | Technology
Bill_Robinson

GeoEdge provides the technology -- a software service -- that allows publishers, advertisers and their agencies to track, view and validate ad campaigns on any device platform, virtually anywhere in the world.

'Minority Report' Billboard Watches You Shop

The Sun | Posted 05.25.2011 | Technology

RETAILERS are targeting individual shoppers with digital billboards like those in the hit Tom Cruise film Minority Report. Cameras in the advert ho...

Advertising Fast Cheap and Out of Control

Tor Myhren | Posted 05.25.2011 | Business
Tor Myhren

Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.