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Advertising to Boomers

Companies Don't Know How to Market to Women Over 60 -- and That's Bad for Everyone!

Margaret Manning | Posted 02.18.2014 | Fifty
Margaret Manning

If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.

Why Study Calls Boomers 'The Most Valuable Generation'

Posted 08.17.2012 | Fifty

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...