iPhone app iPad app Android phone app Android tablet app

Advertising to Kids

ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Read More: Food Companies, Video Games, Smartphones, Marketing, Children, Tablets, Childhood Obesity, Apps, Advertising to Kids, Product Placement, Ads in Games, Advertising in Apps, Parental Supervisions, Parents News
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

Read Whole Story

Raise Children, Not Consumers

Dr. Jim Taylor | Posted 11.05.2012 | Parents
Read More: Consumers, Parenting, Popular Culture, Advertising, Monster High, Video Games, Advertising to Kids, Kids and Advertising, Robert Iger, Walt Disney, Parents News
Dr. Jim Taylor

Popular culture is now so ubiquitous, intense and unrelenting that if your children are exposed to it without sufficient limits or guidance, it will go far beyond simple entertainment and become a powerful -- and unhealthy -- influence on them.

Read Whole Story