iOS app Android app

Advertising to Kids

Could 'America's Sweetheart' Be the Gateway to Kids' Consumption of Diet Sodas?

Rose Cameron | Posted 01.23.2014 | Healthy Living
Rose Cameron

Taylor Swift has the power to influence kids on an emotional level that can rival any popular celebrity today. Her endorsement of Diet Coke jeopardizes kids' ability to make healthy decisions and could lead to a doorway introducing our kids to the consumption of diet sodas and a relationship with the Coca-Cola brand.

Thinking Beyond the Clown

Anna Lappé | Posted 11.13.2013 | Parents
Anna Lappé

Of course, it's the parents' responsibility to make sure their children are healthy. But it's also our nation's responsibility to make sure the environment we parent in doesn't make it difficult, and in some cases impossible, to do so.

ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

Raise Children, Not Consumers

Dr. Jim Taylor | Posted 11.05.2012 | Parents
Dr. Jim Taylor

Popular culture is now so ubiquitous, intense and unrelenting that if your children are exposed to it without sufficient limits or guidance, it will go far beyond simple entertainment and become a powerful -- and unhealthy -- influence on them.