Men at women may sit at the bar counter together, but they are still a world apart when it comes to their drinks. The liquor companies perpetuate the stereotype that women are impressionable and don't care about complexity and quality.
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Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.
Why must nearly every marketing campaign aimed at women portray them as either stressed-out moms or wanting to lose weight?
Because of this dearth of female voices, companies are spending billions creating ads that can be nearly as offensive or clueless as Limbaugh's remarks.
You may have noticed that if you searched for "bachelorette party gifts" online recently, the ads on the right bar of your Facebook page after your se...
I met a guy friend at a bar. He ordered a Bud Light; I ordered a Jameson on the rocks. "Damn," he said, looking at me like I'd just set myself on fire. "You're more of a man than I am."
I never thought there was anything weird about this until someone started leaving the TV on in my office during the day. The commercials that followed...
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