If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.
Men at women may sit at the bar counter together, but they are still a world apart when it comes to their drinks. The liquor companies perpetuate the stereotype that women are impressionable and don't care about complexity and quality.