Advertising Week

Grandma's Got Game

Jessica Rovello | Posted 11.23.2009 | Living

Read More: Clinton Global Initiative, Casual-Gaming, Aol, Casual Games, Arkadium, United Nations, Aarp, Advertising Week, Jessica Rovello, New York City, Omma, Living News
Jessica Rovello

Those of us in the games business know that grandma, grandpa, and great uncle Fred are the little secret that drive millions of game plays monthly across a host of sites.

Read Post

Ashton Kutcher Offers Katalyst for Change on the Social Web

Eric Shutt | Posted 11.23.2009 | Media

Read More: MIXX Expo, Social Media, Advertising Week, Iab, Katalyst Media, Ashton Kutcher, Hunger, Demi Moore, New Media, Mountain Dew, Media News
Eric Shutt

Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?

Read Post

Advertising Week Pulls Plug On "Walk Of Fame" Parade

New York Times | Stuart Elliott | Posted 03.28.2008 | Business

Read More: Advertising Week, Tony the Tiger, Mr. Peanut, Advertising Age, Walk of Fame Parade, Aflac Duck, Business News

As the fourth convergence of Advertising Week begins in New York this week, what seems to be Topic A? The flight of ad dollars online? The effect of T...

Read Whole Story