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Zombie Maker Razzes HuffPost Over Female Bleeding Target

2013-05-17T13:17:47Z

The maker of zombie-themed shooting targets has rolled out a cheeky, somewhat confusing publicity stunt to help sell its controversial products. Zombi...

Read more: Shooting Targets, Zombie Targets, Zombie Industries, Zombie Bleeding Target, Zombies, Advertising, Huffpost Zombies, Zombie Industries Huffpost, Zombie Ex Target, Business News

Andy Betts: Star Trek and Car Wars: Creative Content and Social Media -- 'Spock v Spock'

2013-05-13T17:13:09Z

It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.

Read more: Google, Advertising, Social, Audi, Bmw, Marketing, Star Trek, Tv, Technology, Content Marketing, Business News

David Shing: Razorfish Converge Shingerview: Jeremy Lockhorn and Jonathan Hull, Razorfish

2013-05-13T14:03:54Z

Jeremy Lockhorn and Jonathan Hull are the visionaries behind the Emerging Experiences and Media Labs at Razorfish. It is their job, indeed very much their passion, to foresee the ways in which media is transforming and how brands can innovate alongside it.

Read more: Jonathan Hull, Emerging Experiences Lab, Razorfish, Media, Shingerviews, Technology, Audi, David Shing, Delta Airlines, Delta, Advertising, Jeremy Lockhorn, Video, Business News

Howard J. Bennett, M.D.: Do TV Commercials Tell the Truth About Drugs?

2013-05-13T13:32:00Z

There are many reasons to be skeptical when you see drugs ads on TV. Doctors don't like these ads because patients end up asking for the newest drugs even though older products may be safer, more effective and less expensive.

Read more: Medication, Health News, Drug Ads, Advertising, Medication Advertising, Drug Advertising, Medical Advertising, Medication Ads, Drug Commercials, Medication Commercials, Healthy Living News

David Shing: Razorfish Converge Shingerview: Commerce Panel

2013-05-12T23:40:18Z

It will be interesting to see how the wave of real-time data accessible to consumers will drive real-time marketing for brands -- and their prices. With more than 75 percent of U.S. consumers shopping online, I look forward to the future of e-commerce.

Read more: Ecommerce, Converge, Razorfish, Shingerview, US Foods, Samathan Starmer, David Shing, Jason LaRose, Jim Osborne, Advertising, Video, Business News

John Farr: Forced Exposure: Overdosing on Media Stimuli

2013-05-11T16:08:57Z

The U.S. is experiencing an explosion, both in content and how that content gets delivered. But we are also a nation founded on freedom and the rights of the individual. Shouldn't that include being able to choose what we watch, read and see, along with when and how we do it?

Read more: Media Overexposure, Advertising Exposure, Media, Media Exposure, Advertising, Sensationalism, Entertainment News

William Bradley: Mad Men Gets a Bounce After Shaking Things Up

2013-05-08T13:32:33Z

After a long span of increasingly airless personal drama, followed by last week's intrusion of a major historical tragedy, the show got back to its advertising roots with a vengeance. In fact, the show may have re-booted itself, as it did at the end of Season 3. For once again, the old Sterling Cooper etc. is no more.

Read more: Jaguar, 1960s, Mustang, 1968, Martin Luther King, Advertising, Chevrolet, Peggy Olson, Don Draper, Vietnam War, Robert F. Kennedy Assassination, Mad Men, Eugene McCarthy, Robert F. Kennedy, TV News

Why You'll Still Hate The Autoplay Ads Coming To Your Facebook Newsfeed

2013-05-08T13:09:39Z

Facebook autoplay ads are slated to pop up in our newsfeeds starting this summer -- letting brands give us their pitch as we scroll through wedding an...

Read more: Google, Facebook Newsfeed Changes, Facebook Newsfeed Ads, Advertising, Facebook New Ads, Facebook Autoplay, Facebook Revenue, Video Ads, Youtube, Facebook News Feed Ads, Facebook Autoplay Ads, Ads on Facebook, Facebook, Video Ad, Technology News

Ads Can Be Harmful To Men, Too

2013-05-07T11:46:49Z

It's not only women who are affected by sexist advertising. A new study suggests that print ads targeting men also encourage them to aspire to an unre...

Read more: Masculinity in Advertising, Media Literacy, Macho Advertising, Gender Ideology, Advertising Messages, Hypermasculinity, Manly Advertising, Advertising, How to Be a Man, Women News

David Shing: Razorfish Converge Shingerview: Ray Velez, CTO, Razorfish

2013-05-07T12:05:23Z

I sat down with Ray Velez at the beginning of the conference to get a deeper understanding of what Converge means to Razorfish as business, Ray as global CTO, and how all of it affects the consumer.

Read more: Converge, David Shing, Shingerviews, Agency, Advertising, Razorfish, Ray Velez, Video, Business News

David Shing: Razorfish Converge Shingerview: Scott Erickson, Bing

2013-05-07T00:45:57Z

Scott Erickson is brand director for Bing, and the guy behind the "Bing it on challenge." The "Bing it on" campaign exemplifies Scott's focus on delivering the right message in the right place at the right time.

Read more: Converge, Razorfish, Media, Scott Erickson, Search, Bing, David Shing, Advertising, Video, Shingerview, Business News

David Shing: Razorfish Converge Shingerview: Kevin Petersen, AT&T

2013-05-06T22:05:53Z

As technology gets more complicated, users are seeking out simplicity and personalization. I was curious to know how he and AT&T were approaching this new technology-enabled lifestyle.

Read more: Kevin Petersen, AT&T, David Shing, Advertising, Razorfish, Shingerviews, Video, Converge, Business News

David Shing: Razorfish Converge Shingerview -- Casey Neistat, Filmmaker

2013-05-06T21:22:48Z

Very few of us are lucky enough to accept work based solely on affinity for a product or the idea behind it. But for filmmaker Casey Neistet, there h...

Read more: Online Video, David Shing, Casey Neistat, Razorfish, Advertising, Shingerviews, Video, Business News

Donna Highfill: How To Make Incontinence Cool

2013-05-03T06:37:58Z

I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.

Read more: Aging Gracefully, Baby Boomers, Aging, Humor, Advertising, Marketing, Heidi Klum, Incontinence, post50, Fifty News

Pam Murtaugh: Apple Has Lost Its Mind

2013-05-02T17:45:15Z

Any company is at risk when its founder dies. But Steve Jobs' death has taken much more than a founder. With Jobs gone, Apple has lost its mind.

Read more: Marketing, Innovation, Brain, Apple, Steve Jobs, Neuroscience, Advertising, Technology News

WATCH LIVE: Arianna At Digitas NewFront

2013-05-01T13:05:28Z

Behind every viral video star or breakout meme, there's an industry working to convert clicks to cash.

Digitas NewFront, held during Internet Week ...

Read more: Newfront, Digital NewFronts, Digital Media, Video, Advertising, Internet Week, Digital Entertainment, Arianna, Digitas, Media News

William Bradley: Mad Men Meets the Assassination of Martin Luther King

2013-04-29T20:08:06Z

The Flood is a good episode of Mad Men, especially in a Season 6 off to an uneven start. It came at a good time, too, reassuring that our characters are not all irretrievably stuck in tedious personal melodramas. That, actually, they can be very appealing people.

Read more: Martin Luther King, Nelson Rockefeller, Ronald Reagan, Jon Hamm, Jerry Brown, Robert F. Kennedy, Elisabeth Moss, l.A. Law, John F. Kennedy, Don Draper, Peggy Olson, Pat Brown, Matt Weiner, Entertainment News, Mad Men, Richard Nixon, The West Wing, John Lindsay, 1960s, Advertising, Vietnam War, Video, TV News

Liz Olson: A Love Letter to Shelly Lazarus

2013-04-29T08:25:00Z

Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.

Read more: Advertising Hall of Fame, Marketing, Shelly Lazarus, Advertising, Ogilvy, Role Models, Female Role Models, Women in Business, Business News

Andrew Speyer: Marketers: Stop Looking in 'Mirrors' and Start Looking Forward

2013-04-26T07:11:21Z

More and more every day, Latino culture is influencing the broader culture. And Latinos are growing more and more aware of this influence. Which makes the future a pretty interesting place to imagine.

Read more: Multicultural, Marketing, Mirrors, Marketing Best Practices, Latino Voices, Culture, Advertising, Latino Voices News

Anna Lappe: Reduce, Reuse, Rebrand? Coca-Cola and Chicago Team Up to Greenwash

2013-04-25T18:03:53Z

What if you woke up one morning to learn that your community had become enlisted to advertise for Coca-Cola? You didn't have a choice. People in neighborhoods across your city were told the same thing. That's basically what happened in the city of Chicago.

Read more: Coca-Cola, Junk Food, Junk Food Ads, Advertising, Greenwashing, Greenwashing Companies, Chicago, Marketing, Junk Food Marketing, Junk Food Kids Health, Green News

Amil Husain: Does Your Company Need a Digital Creative Director?

2013-04-24T14:05:47Z

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

Read more: Creativity, Social Media, Digital Media, Advertising, Online Advertising, Internet Advertising, Art-Department, Public Relations, Creative Director, Design, Designers, Marketing, Facebook Advertising, Business News

LOOK: One Company's Fat-Shaming Sign

2013-04-24T10:00:26Z

The last thing we want while walking down the street is to be shamed for our breakfast choices.

That's why writer Chloe Angyal was disappointed to ...

Read more: Fat Shaming in Advertising, Summer Is Coming, Fat-Shaming Ads, Advertising, Fat Shaming, Oatmeals Ny Sandwich Board, Oatmeals Ny, Women News

Malene Barnett: Seizing Opportunities

2013-04-23T17:20:42Z

Turn your abilities into resources to help you grow your business. Don't be afraid to set a trend rather than follow one; and be bold, the rewards it brings are immeasurable!

Read more: Opportunity, Opportunity-Working, Networking Advice, Advertising, Starting a Business, Small Business Advice, Business Advice, Networking, Small Business News

Jacqueline Corbelli: Fully Connected: Smart Phones, Tablets... and Connected TV Makes Three. Turns Out There is an App for That

2013-04-22T18:21:13Z

Staggering data in a recently issued Jack Myers Media Economic Data Report projects a systematic shift towards digital advertising across 19 industries by 2020, with double-digit increases for all but two sectors.

Read more: Jack Meyers, Iphone, Television, Interactive, Connected, Convergence, Advertising, Digital, Connected Tv, Html 5, Ipad, Tablet, Technology News

Anindya Datta: The Only Solution for In-App Advertising? Programmatic Buying

2013-04-17T14:44:05Z

Programmatic media buying (PMB) has been touted as the future of media planning and buying, especially in the online digital segment.Yet, they haven't. Even after years of double-digit annual growth forecasts, PMB accounts for a meager 10 percent of total digital media buying.

Read more: Big Data, Advertising, Mobile Apps, Real-Time Data, Forrester Research, Technology News