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Air Miles for Social Change

Consumers Will Save the World (If You Give Them Points)

Marc Stoiber | Posted 05.21.2012 | Business
Marc Stoiber

At the GLOBE 2012 Conference, I spoke with Andreas Souvaliotis, President of AIR MILES For Social Change. With this company, Souvaliotis has created a program that incents consumers to act sustainably in numbers that made me sit down. What was the secret?