Watch as Rei and I walk around Cannes discussing the power of creativity and innovation, the Future Lions awards, and where he draws inspiration from.
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In 2012 Mobile stormed into Cannes lions as the hot new category. In 2013, submissions were up 30 percent and the winner was a country first for the Philippines.
As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.
If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.
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