If there's one clear thing I take away from TED every year, it's that the world is on the precipice of some monumental shifts, and technology has created an acceleration of these changes at a rate mankind has never seen before.
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The question isn't black/white or cut/dry, so I think it should actually be rephrased more along the lines of, "Where do you fall in the spectrum of trying to be more 'green'?"
I chose to launch a green product within the alcohol sector, an industry whose innovation and carbon footprint is notoriously behind the times.
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