Just like attitudes and laws surrounding tobacco products evolved over decades, so will campaigns aimed at reversing the childhood obesity epidemic. The progress with sodas in schools shows it can be done.
It's finally becoming normal to recognize that poor food choices lead to the current obesity epidemic and mushy-brain syndrome. Groups like Alliance for a Healthier Generation lead the movement on this and with great results to show for it.
Millions of kids are shortening their life expectancy every day with fast foods, sugar and the lure of video games and TV. I believe there is nothing more important than giving our children the gift of wellness.