Allison Winn Scotch

Writers: To Blog or Not to Blog?

Randy Susan Meyers | Posted 05.25.2011

Randy Susan Meyers

Should you blog if you're an author? Some will find it a drain from their other writing. Others will find it hones their skills. There is no should or shouldn't, it's about the want and the can-do-well.

Giveaways Part Deux: Have I Learned Any Lessons?

Catherine McKenzie | Posted 05.25.2011

Catherine McKenzie

What have all these giveaways really taught me? That there is a community of authors out there who, while all going after essentially the same audience, are also rooting for each other.

Do Author Giveaways Work?

Catherine McKenzie | Posted 05.25.2011

Catherine McKenzie

A few months ago, when I started my Facebook campaign to make deserving books bestsellers, I solicited advice from several well known figures in the blogosphere about how to generate awareness. Do giveaways.

Best Friends Forever? Authors and Their Readers on Twitter and Facebook

Joanne Rendell | Posted 05.25.2011

Joanne Rendell

A new kind of promotional strategy is emerging -- one where authors are getting online and personal.

Balancing Motherhood, Marriage and Friendship: An Interview With Allison Winn Scotch

Dr. Irene S. Levine | Posted 11.17.2011

Dr. Irene S. Levine

Time of Your Life tells the story of Jillian -- a thirty-something, married, suburban mother -- who suddenly sees her life playing out a different way than it did seven years ago, jumps to fix it, and takes the reader along for the ride