I think everyone wants to feel connected and feel like they are part of something. I think we all want to "belong," and participating in the ice bucket challenge was a way for me to connect with others and be part of the collective.
Two approaches to art practice fancy themselves to be the most radical fringes of all self expression: Performance Art and Social Practice. And in the past few weeks, Middle America has embraced their methods.
Folks, it just isn't enough to click, post, share, like, thumbs up, emoticon or use any of the other digital substitutes we have for actually taking action, getting physically involved or emotionally worked up.
While their videos have been unquestionably successful in terms of raising awareness (1.2 million videos uploaded) and funds ($13.3 million contributed) on behalf of an intractable disease, they have overlooked the most important message of all: vote.