The insidious and deceptive self-branding that used to be confined to the corporate world is now also used by political message-makers, aiming to create a look and feel that consumers identify with intuitively.
Frustrated as voters are with the state of America, including with the Democrats' own frequent capitulation to corporate interests, most still don't want our government to become the wholly owned corporate property.
No wonder the conventional wisdom in Washington holds, without evidence, that the United States is a "center-right" country. Those making that argument might not be real, informed commentators -- but they play them on TV.
Political operatives, like Karl Rove, are misusing the tax laws to create organizations that allow for anonymous and unlimited donations from corporations and the super-rich in order to determine the outcome of the mid-term elections.