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Analytics

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 08.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 08.03.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Can You Engineer Team Chemistry?

Randy Rosenberger | Posted 08.07.2014 | Sports
Randy Rosenberger

I like LeBron's choice this time for many of the same reasons you might like it, but I have another very good reason for liking it. James, perhaps unwittingly, has gotten out of the engineering business.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 06.23.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 08.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

The 'How' of Selling

Nate Holzapfel | Posted 08.18.2014 | Business
Nate Holzapfel

Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?

Women in Business: Andrea Marks, Chief Analytics Officer at Catamaran

Laura Dunn | Posted 08.11.2014 | Business
Laura Dunn

As Chief Analytics Officer, Andrea Marks oversees Catamaran's risk modeling, comprehensive outcome measurement, client analytics and robust reporting ...

I'm the Chairman of the Board

John Bates | Posted 08.04.2014 | Technology
John Bates

For the first time in known history an algorithm has been given a seat on a corporate board of directors. I always suspected that algorithms would take over the world, but this is an unexpected development.

Communicating the Value of Data

Amanda Parker | Posted 07.19.2014 | Huffpost Code
Amanda Parker

Every business is increasingly interested in mining data and analytics to learn more about their customers in order to yield higher returns. Companies are often in competition with one another to figure out how they can collect more data and do it more efficiently than anyone else.

When Greater Efficiency Becomes Inefficient

Renny McPherson | Posted 07.06.2014 | Business
Renny McPherson

There's a mystery lurking at the heart of the American labor market that is confounding today's managers and leaders. The U.S. workforce is more efficient than ever, with productivity rising 102 percent from 1970-2012.

Google's Glass Explorer Program Was A Social Experiment That Backfired

Tarun Wadhwa | Posted 06.25.2014 | Technology
Tarun Wadhwa

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going a...

How Are You Winning In Social Media?

John McElhenney | Posted 06.23.2014 | Business
John McElhenney

Let's talk about what's working in social media and what's not. First let's get the overall stats out-of-the-way. This handy chart helps us identi...

9 Tools for Engineering Growth

John McLaughlin | Posted 06.22.2014 | Business
John McLaughlin

As technology continues to evolve, so does the way users interact with it, making new and innovative user acquisition strategies necessary as well. Growth engineering requires equal parts marketing, technology and creativity, which is why the best toolboxes are as diverse as they are ever-changing.

The Rise of Big Data Brings Tremendous Possibilities and Frightening Perils

Vivek Wadhwa | Posted 06.19.2014 | Technology
Vivek Wadhwa

There is no doubt that data analytics will one day help to improve health care and crime detection, design better products, and improve traffic patterns and agricultural yields. My concern is about how we will one day use all the data we are gathering -- and the skeletons it will uncover.

Jon Ward

The Behind The Scenes Story Of The RNC's Quest For Data Supremacy

HuffingtonPost.com | Jon Ward | Posted 04.21.2014 | Politics

WASHINGTON -- Last month, after Rep. David Jolly (R) won the closely contested special election in Florida's 13th Congressional District, the Republic...

What a Broken Jetta Taught Me About Dashboards

George Weiner | Posted 06.01.2014 | Business
George Weiner

Data dashboards of all kinds have quickly become a staple in our daily work and life. There are a number of dashboard tools that are racing to make sense of this data, which is great. But it's impossible for us to process it all.

Nonprofit Data Users: 3 Challenges to Overcome

Adnan Mahmud | Posted 05.14.2014 | Impact
Adnan Mahmud

Increasingly, nonprofits are also realizing the value of gathering good data about our donors, clients and programs, and using that information to maximize impact.

Three Things Miley Can Learn About Social Media

Tania Yuki | Posted 05.10.2014 | Business
Tania Yuki

Huge returns come to those who treat content as though it were meant to last.

Software, Analytics and Mobile Apps Are Headed to Brick-and-Mortar Stores

Himanshu Sareen | Posted 03.26.2014 | Business
Himanshu Sareen

Similar to online tracking software and web applications for monitoring mouse flows on a website, such technology is progressing from the desktop screen to the shopping aisle.

Why Site Owners Should Quit Reddit

Danny Wong | Posted 03.18.2014 | Business
Danny Wong

Given that traffic to Reddit and activity within the site grew dramatically in 2013, you'd easily assume Reddit's traffic gains might somehow trickle down to website owners who provide some of the content Redditors reference in their discussions. But you'd be wrong.

Race for Data Feeds the Sports Analytics Revolution

Mitch Goldich | Posted 02.16.2014 | Sports
Mitch Goldich

Almost every stat was, at some point, new. Stats are now a part of the mainstream conversation, not relegated to the deep corners of the Internet. That data gives us a better idea -- and more groups are racing to collect it.

The Secret Behind Rent the Runway's Success

Dr. Sasha Galbraith | Posted 02.09.2014 | Business
Dr. Sasha Galbraith

Why didn't someone come up with this idea before? Guys have rented tuxedos for years. Now women can rent designer evening gowns.

Funnel Hacking for Beginners

Elaine Thompson | Posted 02.08.2014 | Technology
Elaine Thompson

The key thing here is to monitor and understand what is working in your digital marketing mix.

Here's How Big Data Will Help Solve Problems in 2014

Beverly Macy | Posted 02.04.2014 | Business
Beverly Macy

Everywhere you look, the conversation around 'big data' is growing. From conferences, to B2B blog posts, to tech writers, to the board rooms of multi-national companies -- everyone is looking for ways to unlock the promise that comes with big data.