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Analytics

College Football's Playoff System -- An Analytical Projection

Nik Bonaddio | Posted 09.19.2014 | Sports
Nik Bonaddio

We can't tell much only two weeks in, but what we can say with some confidence is there are certain teams that so far statistically meet the profile of a champion, at least in analytic comparison to past champions.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 08.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Can You Engineer Team Chemistry?

Randy Rosenberger | Posted 09.13.2014 | Sports
Randy Rosenberger

I like LeBron's choice this time for many of the same reasons you might like it, but I have another very good reason for liking it. James, perhaps unwittingly, has gotten out of the engineering business.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 08.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

The 'How' of Selling

Nate Holzapfel | Posted 08.18.2014 | Business
Nate Holzapfel

Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?

Women in Business: Andrea Marks, Chief Analytics Officer at Catamaran

Laura Dunn | Posted 08.11.2014 | Business
Laura Dunn

As Chief Analytics Officer, Andrea Marks oversees Catamaran's risk modeling, comprehensive outcome measurement, client analytics and robust reporting ...

I'm the Chairman of the Board

John Bates | Posted 08.04.2014 | Technology
John Bates

For the first time in known history an algorithm has been given a seat on a corporate board of directors. I always suspected that algorithms would take over the world, but this is an unexpected development.

Communicating the Value of Data

Amanda Parker | Posted 07.19.2014 | Huffpost Code
Amanda Parker

Every business is increasingly interested in mining data and analytics to learn more about their customers in order to yield higher returns. Companies are often in competition with one another to figure out how they can collect more data and do it more efficiently than anyone else.

When Greater Efficiency Becomes Inefficient

Renny McPherson | Posted 07.06.2014 | Business
Renny McPherson

There's a mystery lurking at the heart of the American labor market that is confounding today's managers and leaders. The U.S. workforce is more efficient than ever, with productivity rising 102 percent from 1970-2012.

Google's Glass Explorer Program Was A Social Experiment That Backfired

Tarun Wadhwa | Posted 06.25.2014 | Technology
Tarun Wadhwa

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going a...

How Are You Winning In Social Media?

John McElhenney | Posted 06.23.2014 | Business
John McElhenney

Let's talk about what's working in social media and what's not. First let's get the overall stats out-of-the-way. This handy chart helps us identi...

9 Tools for Engineering Growth

John McLaughlin | Posted 06.22.2014 | Business
John McLaughlin

As technology continues to evolve, so does the way users interact with it, making new and innovative user acquisition strategies necessary as well. Growth engineering requires equal parts marketing, technology and creativity, which is why the best toolboxes are as diverse as they are ever-changing.

The Rise of Big Data Brings Tremendous Possibilities and Frightening Perils

Vivek Wadhwa | Posted 06.19.2014 | Technology
Vivek Wadhwa

There is no doubt that data analytics will one day help to improve health care and crime detection, design better products, and improve traffic patterns and agricultural yields. My concern is about how we will one day use all the data we are gathering -- and the skeletons it will uncover.

Jon Ward

The Behind The Scenes Story Of The RNC's Quest For Data Supremacy

HuffingtonPost.com | Jon Ward | Posted 04.21.2014 | Politics

WASHINGTON -- Last month, after Rep. David Jolly (R) won the closely contested special election in Florida's 13th Congressional District, the Republic...

What a Broken Jetta Taught Me About Dashboards

George Weiner | Posted 06.01.2014 | Business
George Weiner

Data dashboards of all kinds have quickly become a staple in our daily work and life. There are a number of dashboard tools that are racing to make sense of this data, which is great. But it's impossible for us to process it all.

Nonprofit Data Users: 3 Challenges to Overcome

Adnan Mahmud | Posted 05.14.2014 | Impact
Adnan Mahmud

Increasingly, nonprofits are also realizing the value of gathering good data about our donors, clients and programs, and using that information to maximize impact.

Three Things Miley Can Learn About Social Media

Tania Yuki | Posted 05.10.2014 | Business
Tania Yuki

Huge returns come to those who treat content as though it were meant to last.