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Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 09.24.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

College Football's Playoff System -- An Analytical Projection

Nik Bonaddio | Posted 09.19.2014 | Sports
Nik Bonaddio

We can't tell much only two weeks in, but what we can say with some confidence is there are certain teams that so far statistically meet the profile of a champion, at least in analytic comparison to past champions.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 10.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 09.27.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Can You Engineer Team Chemistry?

Randy Rosenberger | Posted 09.13.2014 | Sports
Randy Rosenberger

I like LeBron's choice this time for many of the same reasons you might like it, but I have another very good reason for liking it. James, perhaps unwittingly, has gotten out of the engineering business.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 08.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

The 'How' of Selling

Nate Holzapfel | Posted 08.18.2014 | Business
Nate Holzapfel

Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?

Women in Business: Andrea Marks, Chief Analytics Officer at Catamaran

Laura Dunn | Posted 08.11.2014 | Business
Laura Dunn

As Chief Analytics Officer, Andrea Marks oversees Catamaran's risk modeling, comprehensive outcome measurement, client analytics and robust reporting ...

I'm the Chairman of the Board

John Bates | Posted 08.04.2014 | Technology
John Bates

For the first time in known history an algorithm has been given a seat on a corporate board of directors. I always suspected that algorithms would take over the world, but this is an unexpected development.

Communicating the Value of Data

Amanda Parker | Posted 07.19.2014 | Huffpost Code
Amanda Parker

Every business is increasingly interested in mining data and analytics to learn more about their customers in order to yield higher returns. Companies are often in competition with one another to figure out how they can collect more data and do it more efficiently than anyone else.

When Greater Efficiency Becomes Inefficient

Renny McPherson | Posted 07.06.2014 | Business
Renny McPherson

There's a mystery lurking at the heart of the American labor market that is confounding today's managers and leaders. The U.S. workforce is more efficient than ever, with productivity rising 102 percent from 1970-2012.

Google's Glass Explorer Program Was A Social Experiment That Backfired

Tarun Wadhwa | Posted 06.25.2014 | Technology
Tarun Wadhwa

Google Glass was introduced without a clear explanation of what it was supposed to be used for. When promotional videos started to show people going a...