Advertising in China: What's New, What's Not
Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."
Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."
Tom Doctoroff | Posted 05.25.2011
Is China wrong to make economic reforms so slowly? Probably not. Despite having become the world's second largest economy, China is still a poor country on a purchase power parity (PPP) basis.
Tom Doctoroff | Posted 05.25.2011
Marketers must realize that, as incomes rise, the Middle Kingdom will become more modern, more international, but not more Western. Goods must be positioned in accordance with cultural imperatives.
Tom Doctoroff | Posted 05.25.2011
Western-style individualism is like Eve's apple -- succulent, enticing, desired. Biting into it, however, risks banishment to the Land of Outcasts.
Tom Doctoroff | Posted 05.25.2011
China's recessionary environment has yielded a new conservatism that will not dissipate until vigorous growth is restored.
Tom Doctoroff | Posted 05.25.2011
As the XXIX Olympiad in Beijing has come to a close, all eyes are on return on investment. Were the millions of dollars forked out by both international and local brands worth it?
Tom Doctoroff | Posted 08.02.2011